# Uncle Crumble Granola Brainberry

> Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop.

## Snapshot

- **Brand:** Uncle Crumbles
- **Retailer listed:** Foodtown
- **Category:** Cereal & Breakfast
- **Size:** 11 oz
- **Human page:** https://supermarketpuzzle.com/product/uncle-crumbles-crumble-granola-brainberry-11-oz
- **Slug:** `uncle-crumbles-crumble-granola-brainberry-11-oz`

## NOVA classification

**NOVA 4** - Ultra-processed foods

Contains added sweeteners, invert syrup, refined starch, oils, emulsifier (lecithin) and natural flavors; these industrial ingredients and formulation place it in NOVA group 4 (ultra‑processed).

## Review

Uncle Crumble Granola Brainberry presents itself as a bright, modern granola offering in the breakfast aisle, typically shelved with other granolas, mueslis and cereal clusters—often near yogurt toppings and snack bars. The 11‑ounce package reads like a pantry-friendly pick for busy mornings: golden clusters of cornmeal and whole‑grain oats studded with a visible antioxidant seed blend and tangy freeze‑dried blueberries. You’d reach for it on a quick grocery run for weekday breakfasts, a back‑to‑school snack stash, or to boost a weekend brunch buffet. The brand positions itself as a brain‑fueling, nutrient‑forward choice aimed at health‑minded millennials and parents who want convenient, slightly indulgent breakfasts for kids and adults alike. Label cues lean into health halos — “whole grain,” “seed blend,” “antioxidant,” and a gluten‑free framing in marketing copy — plus small print ingredients like “natural flavors” and added vitamin E for freshness; there’s no overt organic certification listed. Sensory notes: crunchy clusters with a toasty cornmeal and oat backbone, nutty sunflower and pumpkin seed accents, intermittent tart pops of freeze‑dried blueberry, and a light sticky sweetness from cane sugar and invert cane syrup that binds clusters together. Packaging is compact and pantry‑ready, meant to be spooned over yogurt, milk, or munched by the handful as an on‑the‑go ritual. Processing context: it’s a shelf‑stable, formulated granola product with added sweeteners, oils and flavoring agents—an accessible, packaged take on homemade granola that trades artisanal simplicity for convenience and longer shelf life.

## Diet flags

- Vegetarian
- Dairy-free

## Nutrition

- **Serving size:** 0.33 cup
- **Servings per container:** 10
- **Calories:** 120
- **Total fat:** 5g (6% DV)
- **Saturated fat:** 0g (0% DV)
- **Sodium:** 15mg (1% DV)
- **Total carbs:** 18g (7% DV)
- **Dietary fiber:** 1g (4% DV)
- **Total sugars:** 5g
- **Added sugars:** 5g (10% DV)
- **Protein:** 2g

## Ingredients

Cornmeal, Whole Grain Oats, Cane Sugar, Brown Rice, Antioxidant Seed Blend (Sunflower Seeds, Pumpkin Seeds, Flax Seeds, Sesame Seeds), Canola Oil, Invert Cane Syrup, Corn Starch, Freeze-Dried Blueberries, Natural Flavors, Vitamin E (for Freshness), Sunflower Oil, Sea Salt, Sunflower Lecithin.

## Flagged ingredients

- **Canola Oil** (seed-oil): Seed oil high in omega-6 fatty acids
- **Sunflower Oil** (seed-oil): Seed oil high in omega-6 fatty acids
- **Sunflower Lecithin** (emulsifier): Processed emulsifier

## Context tags

- **Occasions:** back-to-school, post-workout, road-trip
- **Vibes:** wholesome, convenient, adventurous

## FAQ

### Is Uncle Crumble Granola Brainberry healthy?

Well, 'healthy' can be a bit subjective, right? This granola is relatively low in calories and offers a mix of whole grains and seeds, making it a decent option for breakfast or a snack. Just keep in mind that it does have added sugars, so it’s best enjoyed in moderation, especially if you're watching your sugar intake.

### Is it vegan?

Nope, Uncle Crumble Granola Brainberry isn’t vegan. It contains cane sugar, which can sometimes be processed with bone char, and there's no explicit vegan certification on the label. So if you’re strictly avoiding all animal products, you might want to look for a different granola.

### Is it gluten-free?

Unfortunately, this granola isn’t gluten-free. It contains whole grain oats, which, while nutritious, do have gluten unless specified as gluten-free. If you’re sensitive to gluten or have celiac disease, you might want to skip this one and look for a certified gluten-free option.

### Does it contain seed oils?

Yes, it does contain seed oils, specifically canola oil and sunflower oil. These oils are often used in processed foods for their neutral flavors and stability, but if you're trying to limit your intake of seed oils, it's something to consider. Just remember, not all oils are created equal, and moderation is key!

### Does it contain artificial sweeteners?

Nope, no artificial sweeteners here! Uncle Crumble Granola Brainberry sweetens things up with cane sugar and invert cane syrup, which are more natural options. So if you're looking to avoid those tricky chemical sweeteners, you’re in the clear with this granola.

### Is it high in sugar?

Not exactly! With 5 grams of added sugars per serving, it's not considered high in sugar compared to many other breakfast cereals or snacks. However, if you're trying to cut back on sugar, it’s still something to keep an eye on — especially if you tend to have a few servings at a time!

### What are healthier alternatives?

If you're looking for healthier alternatives, consider granolas that are lower in added sugars and higher in fiber and protein, like those made with nuts and seeds without sweeteners. You could also try oatmeal topped with fresh fruit or yogurt with nuts and seeds for a more wholesome breakfast experience.

### Can kids eat it?

Absolutely! Uncle Crumble Granola Brainberry can be a fun breakfast or snack for kids, thanks to the tasty freeze-dried blueberries and crunchy texture. Just keep in mind the sugar content and pair it with some fresh fruit or yogurt to boost its nutritional value.

### Is it good for weight loss?

This granola can fit into a weight loss plan, but it’s all about portion control. At 120 calories per serving, it can be a satisfying snack, but the added sugars mean you might want to watch how much you eat. Pairing it with a source of protein or healthy fats can also help keep you fuller for longer!

### Is it ultra-processed?

While it’s not the most ultra-processed option out there, Uncle Crumble Granola Brainberry does contain a few ingredients that suggest some level of processing, like corn starch and natural flavors. If you're looking for something truly minimally processed, you might want to look for granolas with fewer ingredients or those made from whole foods.

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## For agents

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