# Toufayan Pita, Whole Wheat > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Toufayan Bakeries - **Retailer listed:** Foodtown - **Category:** Bakery - **Size:** 12 oz - **Human page:** https://supermarketpuzzle.com/product/toufayan-bakeries-pita-whole-wheat-12-oz - **Slug:** `toufayan-bakeries-pita-whole-wheat-12-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Although based on whole wheat flour, the product contains industrial additives (calcium propionate, dough improver, enzymes, vital wheat gluten) and is a reconstituted, packaged bread product, consistent with NOVA group 4 ultra-processed foods. ## Review Toufayan Pita, Whole Wheat arrives on U.S. grocery shelves as a familiar packaged flatbread—soft, pocket-style rounds sold in a plastic bag with a prominent “Whole Wheat” callout. You’ll usually find it in the bread aisle or the specialty flatbread/tortilla section, stacked near other packaged pitas, lavash, and wraps rather than in the loose bakery case. It fits into quick-weeknight dinners, back-to-school lunch prep, and casual Mediterranean spreads: think falafel or gyro night, hummus-and-veggie snacks, or a last-minute pizza base. The brand leans on practical, family-friendly positioning—an accessible Middle Eastern-rooted bakery brand marketed to mainstream grocery shoppers who want a convenient, slightly more wholesome alternative to white pita. Packaging often creates a health halo via “whole wheat” labeling and simple imagery; there’s no organic certification listed, and the styling is functional rather than child-focused or indulgent. From a processing standpoint, this is a commercially made packaged bread: whole wheat flour is the base, but the formula includes industrial ingredients like vital wheat gluten, calcium propionate preservative, and a dough improver with enriched flour and enzymes. Sensory notes: warm pita softens to a pillowy, pliable texture with a mild wheaty aroma and a thin crust that can blister when heated. The ritual is hands-on—split, fill, fold—often eaten quickly at a table or packed into brown-bag lunches. The clear plastic sleeve keeps pitas flexible and shelf-stable for several days, emphasizing convenience for busy households. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 1 - **Servings per container:** 6 - **Calories:** 150 - **Total fat:** 1g (1% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 240mg (10% DV) - **Total carbs:** 28g (10% DV) - **Dietary fiber:** 4g (14% DV) - **Total sugars:** 2g - **Added sugars:** 1g (2% DV) - **Protein:** 6g ## Ingredients Whole Wheat Flour, Water, Yeast, Sugar, Vital Wheat Gluten, Salt, Calcium Propionate (Preservative), Dough Improver (Inactive Dry Yeast, Enriched Wheat Flour [Wheat Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid] Enzymes), Enzymes (Contains Wheat), Sesame Seeds. ## Flagged ingredients - **Calcium Propionate** (preservative): Synthetic preservative ## Context tags - **Occasions:** back-to-school, weeknight-dinner, meal-prep-sunday - **Vibes:** convenient, wholesome, practical ## FAQ ### Is Toufayan Pita, Whole Wheat healthy? The healthiness of Toufayan Pita really depends on your dietary needs and context. With 6 grams of protein and 4 grams of fiber per serving, it’s a decent choice for a whole grain option. Just keep in mind that it has added sugars and preservatives, so if you're looking for something completely unprocessed, you might want to consider alternatives. ### Is Toufayan Pita, Whole Wheat vegan? Unfortunately, no, Toufayan Pita isn’t vegan. It contains vital wheat gluten, which is derived from wheat, but the other ingredients don’t include any animal products either. So while it’s plant-based, it doesn't fit the strict vegan label due to the yeast and dough improver used. ### Is Toufayan Pita, Whole Wheat gluten-free? Nope, this pita is not gluten-free. It’s made with whole wheat flour and vital wheat gluten, which means it’s a no-go for anyone with gluten sensitivities or celiac disease. If you’re looking for gluten-free options, you’ll need to check out other brands specifically catering to that need. ### Does Toufayan Pita, Whole Wheat contain seed oils? Good news here — Toufayan Pita doesn’t contain any seed oils. Instead, it relies on whole wheat flour and sesame seeds for its flavor and texture. This is a plus for those who prefer to avoid seed oils often found in processed foods. ### Does it contain artificial sweeteners? Nope, no artificial sweeteners in this pita! The small amount of sugar you see on the label is pretty minimal and comes from natural sources, making it a straightforward choice for those who want to steer clear of synthetic sweeteners. ### Is Toufayan Pita, Whole Wheat high in sugar? Not at all! With just 2 grams of total sugars per serving (and only 1 gram of added sugars), it’s quite low in sugar compared to many other bread products. So you can enjoy it without worrying about a sugar overload. ### What are healthier alternatives to Toufayan Pita, Whole Wheat? If you’re looking for alternatives, consider whole grain wraps or sprouted grain breads, which often have even higher fiber content and fewer preservatives. You might also explore making your own pita at home using simple ingredients if you're feeling adventurous in the kitchen! ### Can kids eat Toufayan Pita, Whole Wheat? Absolutely! Kids can enjoy this pita as a fun, nutritious option. With its protein and fiber content, it makes a great base for all sorts of fillings, from hummus and veggies to turkey and cheese. ### Is Toufayan Pita, Whole Wheat good for weight loss? It can be a good option for weight loss, especially if you're using it to make healthier meals. The fiber and protein help keep you full longer, but as with any food, portion control is key. Pair it with plenty of veggies and lean proteins for a balanced meal! ### Is Toufayan Pita, Whole Wheat ultra-processed? While it does contain some preservatives and dough improvers, I'd say it leans more toward the processed side than ultra-processed. It’s not as far gone as some snacks, but if you're looking for the least processed option, you might want to go for something made with fewer ingredients. ## Related products - [Hostess Cupcakes, Chocolate](https://supermarketpuzzle.com/product/hostess-cupcakes-chocolate-317-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/hostess-cupcakes-chocolate-317-oz - [Thomas English Muffins, 100% Whole Wheat](https://supermarketpuzzle.com/product/thomas-thomas-english-muffins-100-whole-wheat-13-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/thomas-thomas-english-muffins-100-whole-wheat-13-oz - [Entenmann's Donuts, Mini Rich Frosted](https://supermarketpuzzle.com/product/entenmanns-donuts-mini-rich-frosted-14-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/entenmanns-donuts-mini-rich-frosted-14-oz - [Dave's Killer Bread - Organic](https://supermarketpuzzle.com/product/daves-killer-bread-organic-2050-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/daves-killer-bread-organic-2050-oz - [Entenmann's Little Bites, Chocolate Chip Muffins](https://supermarketpuzzle.com/product/entenmanns-little-bites-chocolate-chip-muffins-825-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/entenmanns-little-bites-chocolate-chip-muffins-825-oz - [Arnold Sandwich Thins, Whole Wheat](https://supermarketpuzzle.com/product/arnold-sandwich-thins-whole-wheat-12-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/arnold-sandwich-thins-whole-wheat-12-oz - [Pepperidge Farm Farmhouse Bread, 100% Whole Wheat](https://supermarketpuzzle.com/product/pepperidge-farm-farm-farmhouse-bread-100-whole-wheat-24-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pepperidge-farm-farm-farmhouse-bread-100-whole-wheat-24-oz - [Schmidt Old Tyme 647 Wheat Bread](https://supermarketpuzzle.com/product/schmidt-old-tyme-647-wheat-bread-18-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/schmidt-old-tyme-647-wheat-bread-18-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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