Toll House Semi Sweet Chocolate Morsels 12 oz

Toll House Semi Sweet Chocolate Morsels (12 oz) is the classic baking aisle staple you’ll spot on the shelf with bags of flour, sugar, cocoa powder and other baking chips. Packaged in a 12-ounce pouch bearing the Nestle Toll House logo, these small, teardrop-shaped morsels evoke home baking — scooped into cookie dough, stirred into brownie batter, or melted into a glossy chocolate dip. Store placement: baking aisle, near pancake mixes, nuts, and dessert mixes; often displayed alongside other chocolate chip varieties. Occasions: ideal for holiday-baking and weeknight cookie runs, casual weekend brunch waffles studded with chips, or an easy movie-night snack when you want something sweet. Brand positioning: Toll House is positioned as the heritage, family-friendly cookie-chip brand — marketed toward home bakers and parents who want reliable, familiar results; its advertising leans on nostalgia and tradition, promising the cookie everyone remembers. Label characteristics: packaging highlights “gluten free,” “made with 100% real chocolate,” and “no artificial flavors, colors or preservatives,” creating a natural/clean label halo even though it’s an industrially made baking product; there is no organic certification. Processing context: these are industrially manufactured baking morsels made from refined ingredients and added emulsifiers and flavoring agents, designed for convenience and consistent baking performance. Sensory details: semi-sweet chocolate delivers a sweet, mildly bitter cocoa flavor; morsels are firm at room temperature, soften and hold shape when baked, and melt smoothly when warmed. The ritual is tactile and comforting — measuring cups, a wooden spoon, a warm kitchen and the aroma of cookies filling the house.