Swanson Natural Goodness Chicken Broth, Less Sodium

Swanson® Natural Goodness Chicken Broth, Less Sodium (14.5 oz) is a familiar pantry staple found in the soup and broth aisle of American supermarkets, shelved alongside other boxed and canned stocks, bouillon cubes, and canned soups. Packaged in a small metal can with straightforward branding, it presents itself as a reliable, everyday base for cooking — soups, stews, risottos, one-pot pastas and sauces — and is often grabbed during grocery trips for quick weeknight dinners, meal prep, or storm-ready pantry stocking. The label leans on health-forward language: “33% Less Sodium,” “no added MSG,” “no preservatives,” and “no artificial colors or flavors,” positioning the product as a cleaner, more natural alternative within the convenience category; it is not organic and carries no kid-focused branding. Culturally, Swanson reads as a legacy, value-oriented brand aimed at home cooks who want convenience without sacrificing traditional, comforting flavors — think busy parents, older shoppers, and anyone who keeps a “just in case” can or two on the shelf. Sensory cues are simple: a clear, savory, slightly oily liquid with warm chicken and umami notes (enhanced by yeast extract and natural flavoring), low viscosity, and a salty backbone reduced relative to the brand’s regular formula. Typical use is ritualistic and utilitarian — open the can, pour into a pot, simmer with vegetables and herbs — making it a go-to for quick layering of flavor. While marketed on naturalness, this ready-to-use canned broth is manufactured and packaged for durability and convenience.