Swanson Natural Goodness Broth, Chicken 33% Less Sodium

Swanson® Natural Goodness® Chicken Broth (32 oz, 33% Less Sodium) sits on the grocery aisle with other stocks, broths and bouillons — think soup aisle near canned soups, boxed stocks, and bouillon cubes — often stacked next to other Swanson items and natural/low-sodium alternatives. Shoppers reach for it during weekly grocery trips when they need a reliable soup base, for holiday cooking (stuffing, gravy, mashed potatoes), for meal-prep Sundays when rice or grains need a flavor boost, or as part of storm-prep and pantry-stocking. The brand positions itself as a heritage, Americana pantry staple: affordable, familiar, and aimed at home cooks who want a “homemade” taste without the time commitment. Packaging and label language emphasize naturalness — “100% natural, non-GMO ingredients,” “no MSG added,” “no artificial flavors or colors,” and a reduced-sodium claim — creating a health-halo that appeals to parents and mainstream health-conscious shoppers rather than niche organic consumers (it is not labeled organic). In plain terms the product is an industrially prepared, shelf-stable broth made from chicken stock, added salt and concentrated vegetable juices with flavoring agents. Sensory notes: a clear, light-brown liquid with a savory, umami-forward aroma from chicken fat and yeast extract, a thin mouthfeel that disperses easily in soups and grains, and a clean, slightly salty finish. It comes in a pourable 32-oz carton (easy-pour spout or screw cap depending on packaging run) and is used as a quick shortcut — poured into a pot to simmer, ladled over rice, or used in holiday sauces — part pantry, part cooking shortcut in American kitchens.