Swanson Broth, Chicken

Swanson® Chicken Broth is a familiar workhorse in the soup and pantry aisle, shelved with other broths, stocks, bouillon cubes and canned soups — often near canned vegetables, gravies and cooking basics. Packaged in a 32-ounce carton, its messaging emphasizes homemade flavor, non-GMO ingredients, gluten-free status and no added MSG, positioning it as a trustworthy, family-friendly staple for cooks who want convenience without feeling like they sacrificed quality. You’ll reach for it on weekly grocery runs, when stocking up for weeknight dinners or when planning comforting meals for a sick day or chilly weekend stew. Brand positioning leans on Americana and home-cooking tradition: Swanson evokes nostalgic Sunday dinners, economical meal-making, and the practical home cook rather than haute cuisine. The label leans on health halos such as “gluten-free,” “non-GMO,” and “no added MSG,” while not claiming organic certification. Kids’ branding is minimal — it’s sold to the household rather than targeted at children. In processing context, this is a commercially prepared, shelf-stable broth made from cooked chicken stock with added salt and flavoring agents; it’s more processed than homemade stock but still recognizable as a chicken-based product. Sensory details: the broth pours clear and golden with a thin, silky mouthfeel, a savory umami backbone from yeast extract and chicken fat, and faint vegetal notes from carrots, celery and onions; aroma is warm and savory. Rituals include simmering it with vegetables, using it to deglaze pans, or substituting it for water in rice and sauces — simple steps that lend dishes a quick depth of flavor.