Splash Refresh Sparkling Kiwi Straw 8 Pack

Splash Refresh Sparkling Kiwi Straw is a bright, fruit-forward canned sparkling water sold in an 8-pack of 12 oz cans (96 fl oz total). You’d typically find it in the refrigerated sparkling water/seltzer aisle or on endcaps near mixers and other flavored waters, often stacked beside brand-name and private-label seltzers, zero-calorie sodas, and flavored sparkling beverages. Its crowd-pleasing Kiwi Watermelon flavor, colorful can art, and “zero calories” positioning make it a grab for shoppers seeking fuss-free, flavored hydration without sugar. It leans into health-halo cues—“natural flavors” and calorie-free branding—while lacking organic or whole-food claims. Marketing speaks to younger, label-aware consumers who want trendy, bubbly drinks for social occasions: pool parties, outdoor picnics, or as a soda alternative at casual gatherings. The product is processed and formulated: carbonated purified water with non-nutritive sweetener (sucralose), preservatives (potassium sorbate, potassium benzoate), mineral salts, and a chelator (calcium disodium EDTA) to stabilize flavor and color. Sensory notes: cold and effervescent with a light, popping carbonation and a crisp, sweet-fruit finish—less syrupy than soda, more overtly flavored than plain seltzer. Packaging ritual is portable and social: pop a chilled can at a backyard barbecue, toss an 8-pack into a cart for weekend plans, or keep a multipack in the pantry for guests. While the experience feels fresh and modern, the ingredient list reveals industrial formulation rather than a simple, single-ingredient beverage.