# Kelloggs Special K Blueberry > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Special K - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 11.20 oz - **Human page:** https://supermarketpuzzle.com/product/special-k-kelloggs-blueberry-1120-oz - **Slug:** `special-k-kelloggs-blueberry-1120-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods The product contains industrial ingredients (added sugars, brown sugar syrup, natural/malt flavors) and is manufactured into ready-to-eat flakes with fortification, fitting the NOVA definition of ultra-processed foods. ## Review Kellogg's Special K Blueberry is a familiar boxed cereal you’ll find in the breakfast aisle alongside other ready-to-eat flakes, granolas and fruit-flavored cereals. Packaged in a printed cardboard box with an inner plastic bag, it pairs visually with family cereal brands and is often shelved near other Special K varieties and “better-for-you” flakes. Shoppers reach for it on rushed weekday mornings, back-to-school runs, or when they want a portable snack to pour into a bowl or a travel container. The brand positions itself as light, energizing and health-conscious — marketed to adults aiming for weight-conscious or wholesome breakfast choices, with imagery that skews toward active, health-aware women and families. Label claims emphasize whole grain, “made with real blueberries,” fiber content and added vitamins and minerals, creating a health-halo despite added sugars; there is no organic certification and “natural flavor” appears among ingredients. In plain terms this is an industrially processed breakfast cereal: wheat and rice flakes formed, sweetened, flavored and fortified, with freeze-dried blueberry pieces added. Sensory notes include thin, crisp wheat and rice flakes that become slightly tender in milk, punctuated by tangy, chewy freeze-dried blueberry bits; sweetness is noticeable but not cloying. The typical ritual is pouring into a bowl, topping with cold milk or yogurt and eating at the kitchen table or on the go. The box messaging leans on convenience, fortified nutrition and a light, satisfying start to the day — part practical pantry staples and part comfortingly familiar cereal culture. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 1 cup - **Servings per container:** 7 - **Calories:** 150 - **Total fat:** 0.5g (1% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 230mg (10% DV) - **Total carbs:** 36g (13% DV) - **Dietary fiber:** 3g (11% DV) - **Total sugars:** 12g - **Added sugars:** 11g (22% DV) - **Protein:** 3g ## Ingredients Whole Grain Wheat, Rice, Sugar, Wheat Bran, Freeze Dried Blueberries, Contains 2% Or Less Of Salt, Brown Sugar Syrup, Natural Flavor, Malt Flavor. Vitamins And Minerals: Reduced Iron, Vitamin C (Ascorbic Acid), Vitamin E Acetate, Niacinamide, Vitamin B6 (Pyridoxine Hydrochloride), Beta-Carotene, Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin Hydrochloride), Folic Acid, Vitamin B12, Vitamin D3. ## Context tags - **Occasions:** back-to-school, weekend-brunch, road-trip - **Vibes:** nostalgic, wholesome, convenient ## FAQ ### Is Special K Blueberry healthy? The healthiness of Special K Blueberry really depends on your dietary needs and lifestyle. It has a decent balance of whole grains and some vitamins, but it also contains added sugars, so it's not the healthiest choice if you’re watching your sugar intake. If you enjoy it as part of a varied diet, it can certainly fit in! ### Is Special K Blueberry vegan? Nope, Special K Blueberry isn't vegan. It contains ingredients like whole grain wheat and sugar, but the sugar may be processed with bone char, which is a no-go for strict vegans. So if you’re looking for a plant-based breakfast, you might want to explore other options. ### Is Special K Blueberry gluten-free? Sadly, Special K Blueberry is not gluten-free due to the presence of whole grain wheat and wheat bran. If you have celiac disease or a gluten sensitivity, you’ll want to steer clear of this one. There are plenty of gluten-free cereals out there that can satisfy your breakfast cravings! ### Does Special K Blueberry contain seed oils? Nope, you won’t find any seed oils in Special K Blueberry. It’s made with whole grains and natural flavors, which keeps it pretty straightforward in the ingredient department. So, if you're avoiding seed oils, you're in the clear with this cereal! ### Does Special K Blueberry contain artificial sweeteners? Not at all! Special K Blueberry is free from artificial sweeteners, which is a win for those who prefer more natural ingredients. Instead, it has added sugars, which still means it’s sweet, but without any of those controversial sweetening agents. ### Is Special K Blueberry high in sugar? It has some sugar, with 12 grams per serving, of which 11 grams are added sugars. While this isn’t sky-high compared to some cereals, it's definitely something to keep in mind if you’re monitoring your sugar intake. Moderation is key here, especially if you pair it with fruit or yogurt to balance things out! ### What are healthier alternatives to Special K Blueberry? If you're looking for healthier options, consider cereals rich in fiber and low in added sugars, like oatmeal or bran flakes. You could also try whole grain cereals with minimal processing and no added sugars, or even make your own granola at home. The world of breakfast is vast, my friend! ### Can kids eat Special K Blueberry? Absolutely! Kids can enjoy Special K Blueberry, but it's always best to pair it with something nutritious, like fresh fruit or yogurt, to balance out the sugar content. Just keep an eye on portion sizes and encourage them to explore a variety of breakfast options! ### Is Special K Blueberry good for weight loss? It can be part of a weight loss plan, especially if you enjoy it and feel satisfied. Just remember that it has added sugars, so consider the overall balance of your diet. Pairing it with protein or healthy fats will help keep you fuller for longer! ### Is Special K Blueberry ultra-processed? While Special K Blueberry isn’t the most minimally processed option out there, it’s not exactly ultra-processed either. It contains whole grains and freeze-dried blueberries, but the added sugars and flavorings do bump it up a notch on the processing scale. It’s all about how it fits into your overall diet! ## Related products - [Kellogg's Froot Loops Cereal-in-a-Cup](https://supermarketpuzzle.com/product/froot-loops-kelloggs-cereal-in-a-cup-150-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/froot-loops-kelloggs-cereal-in-a-cup-150-oz - [Hungry Jack Pancake & Waffle Mix, Buttermilk](https://supermarketpuzzle.com/product/hungry-jack-pancake-waffle-mix-buttermilk-32-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/hungry-jack-pancake-waffle-mix-buttermilk-32-oz - [Kind Bar - Healthy Grains Dark Chocolate Whole Grain Clusters](https://supermarketpuzzle.com/product/kind-bar-healthy-grains-dark-chocolate-whole-grain-clusters-11-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/kind-bar-healthy-grains-dark-chocolate-whole-grain-clusters-11-oz - [General Mills Lucky Charms Cereal](https://supermarketpuzzle.com/product/lucky-charms-general-mills-cereal-1860-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/lucky-charms-general-mills-cereal-1860-oz - [Maple Grove Farms Vermont Sugar Free Low Calorie Syrup](https://supermarketpuzzle.com/product/vermont-maple-grove-farms-sugar-free-low-calorie-syrup-12-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/vermont-maple-grove-farms-sugar-free-low-calorie-syrup-12-oz - [Pearl Milling Company, Buttermilk Complete Pancake Mix](https://supermarketpuzzle.com/product/pearl-milling-company-buttermilk-complete-pancake-mix-32-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pearl-milling-company-buttermilk-complete-pancake-mix-32-oz - [Owyn Protein Vanilla](https://supermarketpuzzle.com/product/owyn-protein-vanilla-12-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/owyn-protein-vanilla-12-oz - [General Mills Golden Grahams Cereal, Large Size](https://supermarketpuzzle.com/product/golden-grahams-general-mills-cereal-large-size-1670-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/golden-grahams-general-mills-cereal-large-size-1670-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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