Sparkling Ice + Caffeine Blue Raspberry

Sparkling Ice + Caffeine Blue Raspberry is a brightly packaged, single-serve 16 fl oz can that you’ll most often find in the refrigerated beverage section or on the endcaps of the drinks aisle, shelved near other flavored sparkling waters, vitamin waters, and energy drinks. It reads like a hybrid — billed as a flavored sparkling water with added caffeine and a vitamin boost — so shoppers pick it up for a quick, uplifting sip when they want flavor without sugar. Typical shopping occasions include workouts, road trips, tailgates and casual brunches where a fizzy, low-calorie alternative is handy. The brand positions itself toward younger adults and busy lifestyle shoppers who want bold flavor, eye-catching design, and functional pizzazz: caffeine for energy, “antioxidants and vitamins” on the label, and social-media-friendly hashtags. Labels emphasize “zero sugar,” “low calorie,” “antioxidants and vitamins,” and “100% recyclable” with no organic certification and little in the way of kid-specific branding — it’s marketed as a fun grown-up refreshment rather than a children’s drink. In plain terms it’s a highly manufactured product: carbonated water flavored with concentrated juices, nonnutritive sweetener (sucralose), preservatives, emulsifiers and added vitamins and caffeine from natural sources. Sensory notes: bright blue hue from fruit juice/coloring, effervescent and light on the tongue, with a syrupy fruit aroma and a slightly medicinal sweet finish from the nonnutritive sweetener; served cold from a slim metal can, often popped open as a portable pick-me-up or mixed into mocktails and pre-game beverages. Rituals include tossing a can into a gym bag, cooler, or party drink caddy for convenient fizz on the go.