Sparkling Ice Black Raspberry

Sparkling Ice Black Raspberry is a brightly packaged, 17 fl oz flavored sparkling water that sits in the flavored water / soft drink aisle (and often in chilled coolers) next to other zero-calorie seltzers and enhanced waters like LaCroix, Bubly and Vitaminwater. It reads as a colorful, flavorful alternative to soda — fizzy, light-bodied and fruit-forward with a pronounced raspberry note and subtle sweetness despite containing very little real juice. The brand positions itself as a guilt-free, lifestyle-oriented beverage for flavor-seeking, calorie-conscious shoppers: think millennials and Gen Z who want bold tastes, Instagram-ready labels and a perceived “better-for-you” twist on soda. Packaging is glossy and playful rather than clinical; labels highlight fruity flavor names, “zero calories” style messaging and added vitamins while claiming “natural flavors” and showing a splash of fruit — but no organic or clean-label certifications are present. This bottle often appears on shopping lists for casual gatherings, road trips, afternoon pick-me-ups, and as a mixer for mocktails or cocktails. Sensory details: a crisp, effervescent mouthfeel, light syrupy sweetness from sucralose, minimal stickiness on the palate, and a smooth finish with a slightly tart edge from acids and natural flavorings. Rituals include cracking it cold from the fridge, sipping through a straw while watching a movie, or pouring into a tumbler over ice at brunch. Processing context: it is a formulated, shelf-stable flavored beverage made from water, concentrated juices, additives, sweeteners and preservatives — a manufactured product designed for consistent flavor, long shelf life and visual appeal.