Sparkling Ice Berry Lemonade

Sparkling Ice Berry Lemonade arrives in a bright, single-serve 17 fl oz plastic bottle that you’ll usually spot in the non-alcoholic beverages aisle or in refrigerated grab-and-go coolers alongside other flavored sparkling waters, diet sodas, and vitamin waters. Its label leans into lifestyle marketing: bold berry and lemon graphics, calls out added vitamins, and quietly invokes a “better-for-you” image with terms like “natural flavors” and low-calorie nutrition. Shoppers buy it on quick grocery runs, for packed lunches, road trips, or as a fizzy alternative at barbeques and game-day gatherings. The brand positions itself between refreshment and health — targeting millennials and Gen Z who want sparkle and flavor without sugar; imagery is colorful, social-media friendly, and often tied to active, on-the-go occasions. Label characteristics include vitamin fortification claims and “natural flavors” phrasing, plus a prominent calorie/sugar message that creates a health halo; there’s no organic certification and it’s not marketed to children specifically. In plain terms, this is a highly processed flavored sparkling beverage with added non-nutritive sweetener, stabilizers, color from juices, preservatives, and isolated vitamins. Sensory notes: bright, effervescent carbonation, a forward tart-lemon bite softened by sweet berry aroma, a slightly syrupy aftertaste typical of intense sweeteners, and a light green-tea note from the extract. Rituals around it are casual and portable — cracked open at a desk, stowed in a gym bag, or chilled for backyard sipping — offering a crisp, fizzy lift rather than a whole-food refreshment.