Snack Factory Pop'ums Sea Salt

Snack Factory® Pop'ums Sea Salt are a modern twist on the classic pretzel, sold in a resealable 9 oz bag and typically shelved in the snack/cracker aisle alongside chips, pretzel crisps, and party-size munchies (you might also see promotional displays near the checkout or party foods endcap). They slot into quick-grab shopping trips for entertaining, movie nights, road trips, or school and office snack packs. The brand positions itself as a gourmet-but-accessible reinventor of pretzels—appealing to millennials and families who want familiar flavors with a novelty texture; marketing leans on craft-y language (“reimagine,” “gourmet taste”) and convenience rather than health claims. On the label you’ll find health-halo cues like “sea salt,” “baked not fried,” and “natural flavor,” but no organic certification or front-of-package wellness claims; the packaging emphasizes portability and freshness (resealable bag) rather than nutrition. In plain processing context, Pop'ums are a highly processed baked snack made from refined and modified ingredients including enriched flour, starches, malt syrup, oils, and flavorings. Sensory details: each bite gives a hollow, crispy crunch — a thin golden pretzel shell with an airy, popcorn-like inside and a light buttery-salty finish; sodium is noticeable (300 mg per serving) while sugar is minimal. Rituals around the product are casual: passed around at gatherings, eaten straight from the bag during streaming sessions, or portioned into bowls for sharing. Pop’ums read as an indulgent, convenient party snack that marries pretzel nostalgia with a novelty texture for modern snacking occasions.