Smart Water

Smartwater is positioned as a premium bottled water option — a slim, clear 23.7 fl oz plastic bottle of vapor-distilled water with a few mineral electrolytes added for taste. You’ll find it in the bottled water aisle near other premium still waters, next to electrolyte waters, flavored still varieties and sparkling lines, and often placed on endcaps beside sports drinks and single-serve hydration options. It fits errands like a quick grocery run, road trips, office commutes, and post-workout stops: a grab-and-go bottle for when you want something that reads as cleaner and more refined than tap water. The brand leans on a minimalist, lifestyle marketing angle aimed at active, health-conscious young adults and urban professionals who value design, convenience and perceived purity. Label language emphasizes “vapor distilled,” “electrolytes added for taste,” and a “pure, crisp” flavor — health-halo cues that signal refinement rather than nutrition; there is no organic certification or child-focused branding. In plain processing terms, the water is industrially purified by distillation and re-mineralized with simple salts. Sensory-wise, Smartwater presents as very light-bodied and neutral on the palate with a faint mineral note from calcium, magnesium and potassium salts; the mouthfeel is clean with no sweetness. Packaging is a slim, recyclable PET bottle designed for single-hand sipping and portability — part of a ritual of hydration at the gym, at a desk, or in the car. Variants (sparkling, flavored, alkaline) broaden appeal for those seeking variety while keeping the same premium, design-forward identity.