Smart Balance Extra Virgin Olive Oil Spread

Smart Balance Extra Virgin Olive Oil Spread is a chilled tub you’ll find in the refrigerated spreads aisle next to butter, conventional margarines, and other plant-based buttery alternatives. Packaged in a 13-ounce plastic tub, it sits near tubs of light butter, vegan spreads, and olive-oil–based products, often on the same shelf as cooking sprays and refrigerated baking staples. This product is pitched as a heart-healthier, family-friendly butter substitute — marketed toward health-conscious shoppers and those avoiding dairy who still want a familiar buttery experience. The label leans on health halos like “made with extra virgin olive oil,” “no hydrogenated oils,” “gluten free,” and added vitamin D, while also featuring small-print functional claims and colorful, family-oriented branding rather than organic certification. In plain terms, this is a processed vegetable-oil spread: it combines blended oils with emulsifiers, protein stabilizers, preservatives and flavorings to achieve spreadability and shelf stability. Sensory-wise it’s soft and creamy straight from the fridge (designed to be more spreadable than butter), with a mild buttery-olive flavor and a smooth mouthfeel; the tub format invites the ritual of spreading on toast, warming for baking, or dolloping on vegetables. It fits routine grocery runs for breakfasts, quick weeknight meals and baking projects where a non-dairy, low-saturated-fat alternative is desired. Overall the product’s story in American grocery culture is practical and convenience-forward — a modern, fortified butter stand-in that trades artisanal simplicity for predictability, shelf life and a health-oriented marketing narrative.