Simply Cranberry Juice

Simply Cranberry Cocktail is a large-format, 52 fl oz clear plastic bottle of tart-sweet cranberry beverage often found in the refrigerated juice aisle or cooler near other Simply brand juices, lemonades, and mixers. It sits alongside chilled fruit drinks, cocktail mixers and family-sized juice bottles rather than in the fresh produce section. Shoppers reach for it when packing for brunch, stocking up for holiday gatherings, or grabbing a familiar juice to keep in the fridge for daily breakfasts and beverage mixing. The Simply brand positions itself as an approachable, “made with real fruit” option — marketing leans into an all-natural, no-nonsense aesthetic with claims like “never from concentrate,” “pure filtered water,” and a “Fresh Taste Guarantee,” although there is no organic certification on the label. The product carries a health-halo from those natural claims even though cane sugar and “natural flavors” are added. In plain terms the drink is a processed juice beverage: blended, pasteurized and stabilized for shelf life with added sweetener and flavoring. Sensory notes are straightforward — a bright cranberry-red liquid, thin pourable texture with a clear tartness balanced by noticeable sweetness from cane sugar, served chilled over ice or used as a mixer for cocktails and mocktails. Packaging is utilitarian: a translucent PET bottle with bold red labeling that emphasizes simplicity and real fruit. Rituals include morning pours with breakfast, holiday punch assembly, or bartending for cocktail hour — a familiar, convenient staple in many American refrigerators.