siggi’s Icelandic Skyr Nonfat Yogurt, Plain, 5.3 oz

siggi's Icelandic Skyr Nonfat Plain Yogurt is a single-serve, refrigerated cup you’ll find among premium strained yogurts in the dairy aisle. It sits near Greek-style yogurts, other skyr varieties and cultured dairy options, often displayed with refrigerated grab-and-go snacks and high-protein breakfast items. The brand leans into Scandinavian tradition and simple craftsmanship, positioning itself to appeal to health-conscious shoppers, millennials seeking cleaner labels, and parents looking for less-sweet, protein-forward snacks. Label copy emphasizes minimalism and authenticity — calling out cultured, pasteurized skim milk, live active cultures, no artificial anything, and the founder story about preferring less sugar — creating a natural, wholesome halo rather than flashy kid-oriented marketing. There are no bright cartoon characters or sugary promises; the packaging is clean and minimalist, communicating an adult-focused, premium feel. In plain terms this product is minimally processed: skim milk is pasteurized, cultured with live bacterial strains and strained to yield a thick texture. Sensory notes: the cup delivers a dense, velvety mouthfeel with a tangy, mildly lactic flavor and low perceived sweetness, despite being nonfat; the texture is firm yet spoonable, reminiscent of strained Greek or Icelandic skyr. Rituals around it include stirring in berries or honey, layering with granola at breakfast, or scooping straight from the cup as a protein snack after workouts. Its 5.3-ounce portion size makes it a convenient, portable option for quick breakfasts, workday snacks or simple, health-minded indulgence.