Sabra Family Size Classic Hummus

Sabra Family Size Classic Hummus (17 oz) is a chilled, ready-to-serve Mediterranean-style dip commonly found in the refrigerated deli/prepared foods aisle, shelved alongside other dips like guacamole, tzatziki, refrigerated spreads, and pre-cut produce. The product comes in a wide, resealable plastic tub with bold Sabra branding and “family size” language that cues sharing and value. Marketing leans into mainstream Mediterranean and plant-forward trends—imagery and the word “classic” create a homemade, wholesome halo even though the label lists a preservative and a seed oil rather than organic certification or “all-natural” guarantees. Target customers are busy families, social hosts, and health-curious shoppers who want convenient, vegetarian-friendly protein options for snacking and entertaining. Sensory highlights: a smooth, creamy texture with a nutty sesame backbone from tahini, a mild garlic lift, and a slightly dense, scoopable body that holds on pita chips and vegetable spears. Rituals around use include scooping for game-day snack platters, spreading on sandwiches for quick weekday lunches, or serving with crudités at weekend gatherings. From a processing perspective, this is a factory-made, ready-to-eat dip—made from cooked chickpeas blended with tahini, soybean oil, salt, acids for tang, and potassium sorbate to extend shelf life—so it’s a convenient processed product rather than a freshly prepared hummus. Nutritionally it provides modest calories per serving and is low in sugars while having sodium typical of refrigerated dips.