Ruffles Potato Chips, Flamin Hot Cheddar Sour Cream

Ruffles Potato Chips, Flamin' Hot Cheddar Sour Cream (8 oz) is a brightly packaged, ridge-cut snack built for bold snacking moments. You’d find it in the supermarket snack aisle alongside other ridged and flavored chips, near party dips, pretzels, and other salty snacks — often displayed in endcaps during sports season. This variety leans heavily into game-day and party culture: the LeBron James tie-in and NBA branding position it toward younger adults, teens, and sports fans who want intense flavor and a social, high-energy snack. The bag art usually features vivid reds and yellows and callouts to “Flamin’ Hot” style heat; there are no organic or natural-only claims and the ingredient list includes artificial colors and flavorings, so the label reads as indulgent rather than “healthy.” In plain terms it’s a highly processed, convenience snack made from sliced potatoes fried in a vegetable oil blend and dusted with a concentrated, savory-powder seasoning that contains maltodextrin, MSG, whey-derived proteins, and artificial colorants. Sensory cues are immediate: loud, crunchy ridges that trap a dry, tangy, spicy-cheesy powder which lingers on fingertips; the ritual is hands-on, communal — passed around during tailgates, movie nights, or backyard barbecues. Packaging is a standard, lightweight foil-lined chip bag that keeps crispness but isn’t resealable, encouraging single-session consumption. Overall, this product sits at the intersection of convenience, maximal flavor, and cultural sporty identity — less about nutrition and more about bold taste and social moments.