Nabisco Ritz Toasted Chips Sour Cream & Onion

Ritz Nabisco Toasted Chips Sour Cream & Onion arrive in a soft, printed snack bag that you’d spot on a supermarket shelf in the snacks aisle — stacked near potato chips, other flavored crackers and party-size snack packs. The package leans on familiar Ritz heritage while positioning itself as a slightly lighter, 'toasted not fried' alternative to traditional potato chips, even advertising 40% less fat per serving than leading fried potato chips. You’ll find shoppers tossing a bag into carts for lunchboxes, after-school snacks, game-night spreads, or casual entertaining; the brand leans into family-friendly occasions and nostalgic comfort eating. Marketing plays on the long-standing Ritz identity — Americana, approachable, and multi-generational — aimed at busy parents and snackers who want crowd-pleasing flavor without the full indulgence of fried chips. Label cues include the fat-comparison claim and phrases like "toasted" and "sealed to lock in freshness," offering a mild health halo, while there are no organic or clean-label certifications. In plain processing terms, these are an industrially formulated snack made from enriched wheat flour, refined starches, sweeteners, seed oils and multiple flavoring agents. Sensory notes: thin, crisp-to-the-bite rounds with a light flaky texture and savory sour cream-and-onion seasoning that hits with tang, onion and umami from added glutamates and flavor enhancers. The ritual is casual — pull open the bag at a party, pack a handful in a lunch, or scoop with dip — delivering convenience, crunch and familiar savory flavor in a handheld, shareable format.