Nabisco Ritz Crackers, Whole Wheat

RITZ Nabisco Whole Wheat Crackers arrive on grocery shelves in the crackers & snacks aisle, usually stacked near other savory crackers, sandwich crackers, and buttery snack biscuits. The 12.9 oz box with its familiar red-and-gold branding and inner sealed bag signals a pantry-stable, shareable snack that sits beside cheese spreads, peanut butter, and prepackaged lunchbox items. Shoppers reach for this product on family grocery runs, back-to-school lists, and when stocking up for casual entertaining. Positioned as a family-friendly, heritage offering from Nabisco, these crackers trade on nostalgic trust and everyday versatility — marketed toward parents seeking a slightly "healthier" twist on a classic and consumers who want convenience and familiar flavor. The front label leans into a mild health halo: “whole wheat” and “five grams of whole grain per serving” without organic or natural certification; ingredient and allergen statements note wheat and soy but make no clean-label claims. Sensory-first, the crackers are thin, lightly salted rounds with a flaky, crisp bite and a subtle buttery profile. Packaging is a sealed box containing an inner plastic bag to lock in crunch, making them easy to take on road trips or pack in lunches. Rituals include sandwiching with cheese, dunking in soup, providing a crunchy base for spreads, or crushing as a dessert topping. Processing context: these are industrially baked, shelf-stable crackers made from refined and whole grain flours plus vegetable oils, added sweeteners, and emulsifiers — familiar in mainstream packaged snack culture. They function as a convenient, crowd-pleasing staple in American snack rotation.