Rebbl Organic Plant Powered Vanilla Protein 12 fl oz

Rebbl Organic Plant Powered Vanilla Protein is a single-serve, 12 fl oz plant-based protein beverage that you’ll most often spot in the refrigerated natural foods cooler alongside other protein shakes, refrigerated nut and oat milks, cold-pressed juices, and functional tonics. It sits near other “better-for-you” grab-and-go drinks and adaptogen blends rather than with soda or sports drinks. Shoppers reach for it on busy mornings, as a post-workout refuel, or as a protein boost during weekend brunch when they want something quick but a bit more elevated than a plain milk. The brand leans into wellness culture — organic certification badges, “plant powered” language, and headlines about adaptogens (ashwagandha, reishi, maca) and superfood extracts convey a natural, holistic positioning aimed at health-conscious millennials and Gen Xers who value convenience, clean-label cues, and functional benefits. The label uses health-halo signals: organic ingredient claims, “vanilla protein,” and callouts to adaptogens and “no artificial flavors,” but the look is not child-focused — it’s grown-up, artisanal, and slightly medicinal. In plain terms, this is a formulated beverage: pea protein, coconut milk base, concentrated extracts, and stabilizers like gellan gum create a shelf-stable, uniform texture. Sensory experience is creamy and slightly thick from coconut and pea protein, with a warm vanilla-cinnamon-cardamom spice, mild sweetness (low grams of sugar) and a faint mineral-salty edge from added pink salt. Packaged as a grab-and-go bottle with organic logos, people typically shake it, sip on the way to work, or pair it with a banana or toast as a quick breakfast ritual.