ReaLemon 100% Lemon Juice, Squeezable

ReaLemon 100% Lemon Juice (squeezable, 32 fl oz) is a familiar, bright-yellow staple on American kitchen shelves. You’ll typically find it in the condiment or produce-adjacent aisle near bottled vinegars, bottled lime juice (ReaLime), cocktail mixers, and other shelf-stable citrus products rather than fresh fruit. Its squeezable plastic bottle and prominent “100% Lemon Juice” claim position it as a convenient, no-fuss substitute for fresh lemons for home cooks and entertainers. Occasions for use range from brightening weekend brunch cocktails and dressings to quick marinades for weeknight seafood or poultry; it’s also a common pantry pick for storm prep because it stores long and replaces fresh lemons in a pinch. The brand leans on long-standing trust and nostalgia—ReaLemon evokes mid-century American kitchens and consumers who value time-saving, consistent flavor over seasonal produce. Marketing targets busy families, home cooks, and bartenders who want predictable acidity and a compact bottle that saves fridge space. Label messaging emphasizes “real” and “100%” to create a natural-health halo, but the product has no organic certification and lacks child-focused branding; its design is practical rather than playful. In plain terms, the juice is made from concentrate, rehydrated with water, and stabilized with small amounts of lemon oil and preservatives. Sensory notes: a sharp, acidic lemon aroma and tartness similar to fresh lemon but slightly uniform in flavor; thin liquid texture, easy-to-control squeeze dispensing; the ritual is quick—measure or squeeze directly into beverages, dressings, or recipes for an instant brightening hit.