Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Barbara's Bakery Puffins Cereal, Cinnamon
Cereal & Breakfast
📊 NOVA 4🥛 Dairy-Free✨ Seed Oil Free

Barbara's Bakery Puffins Cereal, Cinnamon

Puffins
10 oz
Available at Foodtown
130
Calories
3g
Protein
7g
Sugars
190mg
Sodium
6g
Fiber
30
Ingredients

What You Should Know

Barbara's Bakery Puffins Cereal, Cinnamon, arrives on grocery shelves in the cereal aisle, typically stacked with other kid-focused puffed and whole grain cereals near oatmeal and family cereal brands. You’ll spot it near breakfast staples like granola, kids’ cereals, and sometimes in an endcap with other ‘better-for-you’ children’s breakfast options. It’s a go-to for back-to-school grocery runs, quick weekend breakfasts, and busy mornings when parents want a fast, familiar bowl for kids. The brand positions itself as a wholesome, family-friendly alternative to overly sugary cartoon cereals: rustic name, simple box art, and messaging around real cinnamon, fiber, and vegan/kosher credentials aim at health-conscious parents who still want something fun for kids. Label claims lean on natural-sounding language—“made with real cinnamon,” “excellent source of fiber,” “vegan,” and kosher symbols—without organic certification; the front-of-pack sweet spot balances kid appeal and parental reassurance. In plain processing terms, this is a manufactured puffed cereal made from milled grains and added sweeteners and flavors; it’s more processed than plain oats but marketed as a lighter, whole-grain breakfast option. Sensory notes: light, airy puffed squares with a gentle cinnamon-sugar sweetness, a crunchy initial bite that yields to a tender oat/corn mouthfeel, and a faint molasses warmth. Packaging is a cardboard box with inner bag, designed for pantry shelf stability and quick scooping in the morning ritual of pouring cereal, adding milk, and sharing around a bustling kitchen table. It fits squarely into American breakfast culture as a convenient, kid-friendly staple that balances taste and perceived wholesomeness.

Nutrition Facts

Serving Size: 1 cup
Servings per Container: 7
Calories130
% Daily Value*
Total Fat1g1%
Saturated Fat0g0%
Sodium190mg8%
Total Carbohydrate32g12%
Dietary Fiber6g21%
Total Sugars7g
Added Sugars7g14%
Protein3g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

Corn, Flour,, Whole, Grain, Oat, Flour,, Cane, Sugar,, Oat, Fiber,, Corn, Bran,, Unsulfured, Molasses,, Cinnamon,, Sea, Salt,, Baking, Soda,, Natural, Flavor,, Vitamin, C, (ascorbic, acid),, Tocopherols, (antioxidants, to, maintain, freshness)..

Dietary Labels

This product is not vegan, is not gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

The product is an industrially processed puffed cereal with added sugar, flavoring, and antioxidant additives; these characteristics and ingredient modifications align with NOVA group 4 (ultraprocessed).

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about Barbara's Bakery Puffins Cereal, Cinnamon

Puffins Cereal is a decent choice for breakfast, especially if you're looking for something that packs a punch of fiber with 6 grams per serving. It's not exactly a superfood, but compared to sugary cereals that can have upwards of 13 grams of added sugars, it's on the better side of the spectrum. Healthy is subjective, so if you're aiming for a balanced breakfast, it can fit nicely alongside some fruit or yogurt!

Perfect For

back-to-school
weekend-brunch
road-trip

Vibe:

nostalgicwholesomeconvenientcomforting
$NaN
per package