Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Protein One 90 Calorie Protein Bar, Strawberry Cream
Cereal & Breakfast
📊 NOVA 4🌾 Gluten-Free

Protein One 90 Calorie Protein Bar, Strawberry Cream

Protein One
4.80 oz
Available at Foodtown
90
Calories
10g
Protein
1g
Sugars
125mg
Sodium
5g
Fiber
42
Ingredients

What You Should Know

This slim, foil-wrapped Protein One 90 Calorie Protein Bar in Strawberry Cream lives on the grocery shelf in the health-and-snacks aisle near other diet and protein bars, meal-replacement shakes, and grab-and-go protein snacks. You’ll often find it stacked with single-serve bars and near the checkout in some stores as an impulse “diet-friendly” option. It fits quick occasions like post-workout refueling, busy commute breakfasts, or stashing in a backpack for a road trip or school day — anytime someone wants a low-calorie, high-protein bite without cooking. The Protein One brand is positioned as an affordable, mass-market performance/weight-management label: marketed toward calorie-conscious consumers and gym-goers who want convenience and a protein claim; its bright packaging and strawberry flavor also tap into mainstream, slightly youth-oriented candy-bar aesthetics. Labeling leans on health halos — big “90 CAL” and “PROTEIN” claims — rather than organic or whole-food promises; there’s no organic certification and no front-of-package “natural” guarantee, but the low sugar/protein messaging suggests a diet-friendly image. In plain language, this is a highly processed, shelf-stable manufactured bar engineered from isolated proteins, sweeteners, fats, and additives. Sensory-wise it offers a soft, chewy bar with a creamy, slightly sticky center, a faint artificial strawberry finish, and a smooth, slightly waxy mouthfeel from glycerin and oils; the bite ritual is unzip-the-foil, chew in small bites, pair with coffee or water. The colorful candy-like appearance and quick portability make it a go-to for convenience-oriented shoppers who prize structure and predictability over whole-food simplicity.

Nutrition Facts

Serving Size: 1
Servings per Container: 5
Calories90
% Daily Value*
Total Fat2g3%
Saturated Fat1.5g8%
Sodium125mg5%
Total Carbohydrate11g4%
Dietary Fiber5g18%
Total Sugars1g
Protein10g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

Soy, Protein, Isolate,, Chicory, Root, Extract,, Whey, Protein, Isolate,, Maltitol, Syrup,, Vegetable, Glycerin,, Isomalt,, Palm, Kernel, Oil,, Soy, Lecithin,, Calcium, Caseinate,, Strawberry, Powder,, Collagen,, Salt,, Stevia, Extract,, Malic, Acid,, Citric, Acid,, Natural, Flavor,, Color, (Red, 40,, Yellow, 6,, Blue, 1),, Canola, Oil..

Flagged Ingredients:

  • Canola Oil - Seed oil high in omega-6 fatty acids
  • Palm Kernel Oil - Seed oil high in omega-6 fatty acids
  • Soy Lecithin - Processed emulsifier
  • Red 40 - Artificial coloring
  • Yellow 6 - Artificial coloring
  • Blue 1 - Artificial coloring
No Seed OilNo EmulsifierNo Additive

Dietary Labels

This product is not vegan, is gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

Contains industrial ingredients (protein isolates, maltitol, isomalt, glycerin), artificial colors and flavors, and refined fats, indicating extensive industrial processing typical of NOVA group 4 ultraprocessed foods.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about Protein One 90 Calorie Protein Bar, Strawberry Cream

The Protein One bar can definitely fit into a balanced diet, especially if you’re looking for a low-calorie snack with a decent protein boost — it has 10 grams of protein and only 90 calories! However, 'healthy' can be subjective; it depends on your dietary goals and how it fits into your overall nutrition plan. If you’re trying to minimize processed foods, this bar might not be your go-to.

Perfect For

post-workout
road-trip
back-to-school

Vibe:

convenientpracticalindulgent
$NaN
per package