POWERADE Grape Electrolyte Sports Drink, 28 fl oz Bottle

POWERADE Grape (28 fl oz) is a bright purple, single-serve sports drink packaged in a clear plastic bottle with a screw cap and bold, athletic branding. You’ll typically find it in the beverage aisle and refrigerated sports-drink coolers near competing electrolyte drinks like Gatorade, bottled water, and energy drinks, often on endcaps during sports season. The product leans into performance culture — gritty, goal-focused copy and a “50% more electrolytes” claim position it for athletes, gym-goers, weekend warriors, and teens on sports teams. Marketing emphasizes hydration, replenishment and determination rather than natural or organic ingredients. The label highlights added vitamins and electrolytes as health halos, but it also lists high fructose corn syrup, artificial colors (Red 40, Blue 1), and natural and artificial flavors; there is no organic certification or clean-label claim. Sensory-wise the drink is thin and very sweet with a syrupy mouthfeel, an intense artificial grape aroma and a bright, uniform purple color; best enjoyed ice-cold straight from the bottle during or after exercise. Rituals include sideline swigs at games, post-workout recovery at the gym, or packed into coolers for road trips and tailgates. From a production standpoint it’s an industrially formulated beverage made by blending water with concentrated sweeteners, electrolytes, stabilizers and colorants — a convenient, engineered solution for quick fluid and electrolyte replacement rather than a minimally processed refreshment. In American grocery culture it sits at the intersection of convenience, performance marketing, and kid- and athlete-focused impulse purchases.