Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Post Fruity Pebbles Cereal
Cereal & Breakfast
📊 NOVA 4🌾 Gluten-Free🥛 Dairy-Free

Post Fruity Pebbles Cereal

Post
15 oz
Available at Foodtown
140
Calories
1g
Protein
12g
Sugars
190mg
Sodium
56
Ingredients

What You Should Know

Post Fruity Pebbles Cereal is a brightly packaged, 15-ounce box of colorful crisped rice pieces that reads like a childhood invitation. You'd find it on the supermarket cereal aisle, shelved with other sweetened children's cereals and family breakfast staples, often adjacent to marshmallow and chocolate-flavored options. It works for quick weekday breakfasts, back-to-school lunchbox additions, road-trip snack packs, and as a playful ingredient for weekend baking projects or dessert toppings. The brand leans hard into kid-focused nostalgia and pop-culture tie-ins—playful language, vibrant colors, and tie-ins to Flintstones-era marketing position it toward families with children and adults chasing childhood memories. The label leans on kid-friendly cues and a few functional claims: a gluten-free statement, prominent colorful imagery, and a list of added vitamins and minerals that can create a light health halo, though there is no organic or “natural” certification. In plain terms this is a highly processed, fortified, sweetened puffed rice cereal made with refined ingredients, added oils, artificial and natural flavors, synthetic colors, and preservatives. Sensory details: small, thin, crunchy rice crisps coated in a sweet fruity glaze with bright red, yellow, blue, and orange pieces that snap under the spoon and soften in milk; aroma is sugary and artificial-fruit-like. Packaging is a printed cardboard box with an inner plastic bag; rituals include pouring into a bowl with cold milk, eating by the handful as a snack, or using the cereal as a colorful topping or mix-in for desserts. It embodies convenience, fun, and indulgence in the American breakfast landscape.

Nutrition Facts

Serving Size: 1 cup
Servings per Container: 12
Calories140
% Daily Value*
Total Fat1.5g2%
Saturated Fat0g0%
Sodium190mg8%
Total Carbohydrate31g11%
Total Sugars12g
Added Sugars12g24%
Protein1g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

Rice,, Sugar,, Canola and/or, Soybean, Oil,, Salt,, Contains 1%, or, less, of:, Natural, and, Artificial Flavor,, Red, 40,, Yellow, 5,, Yellow, 6, Blue, 1,, Turmeric, Oleoresin, (color), BHT, added, to, preserve, freshness. Vitamins, and, Minerals:, Sodium Ascorbate, and, Ascorbic, Acid, (Vitamin C),, Niacinamide, (Vitamin, B3), Reduced, Iron,, Zinc, Oxide,, Vitamin, A Palmitate,, Pyridoxine, Hydrochloride (Vitamin, B6),, Thiamin, Mononitrate (Vitamin, B1),, Riboflavin, (Vitamin, B2), Folic, Acid,, Vitamin, D3,, Vitamin, B12..

Flagged Ingredients:

  • Canola Oil - Seed oil high in omega-6 fatty acids
  • Soy Lecithin - Processed emulsifier
  • BHT - Synthetic preservative
  • Red 40 - Artificial coloring
  • Yellow 5 - Artificial coloring
  • Yellow 6 - Artificial coloring
  • Blue 1 - Artificial coloring
No Seed OilNo EmulsifierNo PreservativeNo Additive

Dietary Labels

This product is not vegan, is gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

This product is ultraprocessed: it contains refined rice and sugar, added oils, artificial colors and flavors, preservatives (BHT), and is fortified with isolated vitamins and minerals—hallmarks of NOVA Group 4.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about Post Fruity Pebbles Cereal

Well, that depends on your definition of healthy! Fruity Pebbles are definitely a fun breakfast option, but they’re not exactly packing a nutritional punch. With 12 grams of added sugars per serving and low protein and fiber, they’re more of a treat than a health food. If you're looking for something to power you through the morning, you might want to explore some alternatives.

Perfect For

back-to-school
road-trip
holiday-baking

Vibe:

nostalgicindulgentplayfulconvenient
$NaN
per package