# Post Blueberry Morning Selects Cereal, Blueberry

> Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop.

## Snapshot

- **Brand:** Post
- **Retailer listed:** Foodtown
- **Category:** Cereal & Breakfast
- **Size:** 13.50 oz
- **Human page:** https://supermarketpuzzle.com/product/post-blueberry-morning-selects-cereal-blueberry-1350-oz
- **Slug:** `post-blueberry-morning-selects-cereal-blueberry-1350-oz`

## NOVA classification

**NOVA 4** - Ultra-processed foods

Contains multiple industrial ingredients and formulations — added sugars, syrups, flavored dried fruit with humectants, natural flavors, and color — plus fortified vitamins, consistent with an ultra-processed (NOVA 4) product.

## Review

Post Blueberry Morning Selects is a 13.5 oz boxed breakfast cereal that sits on the cereal aisle alongside granola clusters, fruit-and-nut cereals, and other whole-grain-branded offerings. Youd see it near competitor products that trade on wholesomeness — granolas, mueslis, and flakes with visible fruit pieces — rather than the brightly colored kids shelves. It markets to time-pressed adults and families who want a breakfast that feels wholesome but convenient: whole-grain claims, a good source of fiber callout, added vitamins and minerals, and imagery of blueberries and nut clusters on the front. The package leans into a health-halo vocabulary like whole grains, fiber, and heart-healthy messaging while also emphasizing taste and crunch. There are no organic or clean-label certifications on the ingredient list; instead youll find added sugars, oils, natural flavor, and colors alongside fortified vitamins. In plain terms the product combines minimally processed components such as whole grain wheat, oats, and almonds with industrially produced elements like flavored dried blueberries, syrups, and caramel color. Sensory notes: the cereal offers a mix of crispy flakes and crunchy granola clusters dotted with chewable, sweetened blueberry pieces and crunchy almond bits, finishing with a sugary, slightly toasted malt note. Typical rituals include pouring into a bowl with milk or yogurt, sprinkling over parfaits, or grabbing a handful as a quick snack on the go. In American grocery culture it occupies the space between indulgent sweet cereals and more austere whole-grain options — familiar, convenient, and positioned as a smarter-tasting everyday breakfast.

## Diet flags

- Vegetarian
- Dairy-free

## Nutrition

- **Serving size:** 1 cup
- **Servings per container:** 6
- **Calories:** 220
- **Total fat:** 3g (4% DV)
- **Saturated fat:** 0g (0% DV)
- **Sodium:** 200mg (9% DV)
- **Total carbs:** 48g (17% DV)
- **Dietary fiber:** 3g (11% DV)
- **Total sugars:** 17g
- **Added sugars:** 14g (28% DV)
- **Protein:** 4g

## Ingredients

Whole Grain Wheat,
Rice, Cane Sugar, Whole Grain Rolled
Oats, Dried Blueberries (Blueberries,
Invert Sugar, Glycerin, Sunflower Oil,
Natural Flavor), Almonds, Expeller
Pressed Canola Oil, Salt, Barley
Malt Extract, Rice Syrup, Molasses,
Caramel Color, Tocopherols (Vitamin E)
to maintain freshness, Natural Flavor.
Vitamins and Minerals: Reduced Iron, Niacinamide (Vitamin B3), Zinc Oxide, Vitamin A Palmitate, Pyridoxine Hydrochloride (Vitamin B6), Thiamin Mononitrate (Vitamin B1), Riboflavin (Vitamin B2), Folic Acid, Vitamin D3, Vitamin B12. 
Contains Wheat and Almonds.

## Flagged ingredients

- **sunflower oil** (seed-oil): Seed oil high in omega-6 fatty acids
- **canola oil** (seed-oil): Seed oil high in omega-6 fatty acids

## Context tags

- **Occasions:** back-to-school, weekend-brunch, road-trip
- **Vibes:** wholesome, convenient, comforting

## FAQ

### Is Blueberry Morning Selects healthy?

The term 'healthy' can be a bit of a moving target, right? Blueberry Morning Selects offers some whole grains and fiber, but it also has 17 grams of sugar per serving, which is on the higher side. It’s a tasty option for breakfast, especially if you’re looking for a quick meal, but it’s best enjoyed in moderation.

### Is Blueberry Morning Selects vegan?

Nope, Blueberry Morning Selects isn't vegan. It contains whole grain wheat and almonds, which are plant-based, but the presence of animal-derived vitamins like Vitamin D3 means it's not suitable for a strict vegan diet.

### Is Blueberry Morning Selects gluten-free?

Unfortunately, this cereal is not gluten-free. It contains whole grain wheat, which is a big no-no for those with gluten sensitivities or celiac disease. If you're looking for a gluten-free breakfast option, there are plenty of alternatives out there!

### Does Blueberry Morning Selects contain seed oils?

Yes, it does contain seed oils—specifically expeller pressed canola oil. While some folks are wary of seed oils, canola oil is often considered a neutral choice in moderation. Just keep in mind it's a processed oil, so if you're trying to avoid those, it’s good to be aware.

### Does Blueberry Morning Selects contain artificial sweeteners?

Nope, you won't find any artificial sweeteners in Blueberry Morning Selects! The sweetness comes from cane sugar and the dried blueberries, which gives it a more natural flavor without the chemical aftertaste that some artificial sweeteners can have.

### Is Blueberry Morning Selects high in sugar?

Yes, it is on the higher side when it comes to sugar—17 grams per serving, with 14 grams being added sugars. If you're watching your sugar intake, you might want to pair it with some unsweetened yogurt or fresh fruit to balance things out!

### What are healthier alternatives to Blueberry Morning Selects?

If you're looking for healthier alternatives, consider cereals that are lower in sugar and higher in fiber, like plain oatmeal or shredded wheat. You could also try granola with less added sugar or a muesli blend that’s packed with nuts and seeds for a more nutrient-dense option.

### Can kids eat Blueberry Morning Selects?

Absolutely! Kids can enjoy Blueberry Morning Selects, and they might love the fruity flavor. Just be mindful of the sugar content and balance it with some protein, like a glass of milk or a handful of nuts, to keep them full and energized for their day.

### Is Blueberry Morning Selects good for weight loss?

While it can fit into a weight loss plan, Blueberry Morning Selects is not particularly low-calorie or high in protein, which are often beneficial for weight loss. If you choose to enjoy it, consider portion control and pairing it with something that adds protein and fiber to keep you satisfied longer.

### Is Blueberry Morning Selects ultra-processed?

Blueberry Morning Selects does fall into the 'processed' category since it includes ingredients like cane sugar and expeller pressed canola oil. However, it doesn't have artificial additives or preservatives, so it’s not ultra-processed in the same way that some cereals with a long list of unrecognizable ingredients are.

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