Poppi Soda Wild Berry

Poppi Soda Wild Berry is a brightly packaged 12 fl oz sparkling beverage often found in the refrigerated aisle with other functional fizzy drinks, next to kombuchas, flavored sparkling waters, and specialty mixers rather than with traditional sodas. You might spot it on endcaps in the health/organic section or stacked near grab-and-go refrigerated drinks. It fits shopping trips aimed at lighter indulgence or pantry refreshes — casual weekend brunches, road-trip coolers, and post-workout cool-downs where a low-calorie, flavored fizzy feels appropriate. Brand positioning leans into millennial and Gen Z wellness culture: social-media-friendly, framed as a “better-for-you” soda alternative with apple cider vinegar and prebiotic fiber; marketing targets health-conscious, trend-aware shoppers seeking an everyday functional beverage without the stigma of medicine. The label leans on natural cues — “organic” ingredients listed (organic cane sugar, organic agave inulin), fruit concentrates, and apple cider vinegar — creating a health-halo even though it’s a formulated product; colorful can art and playful typography give it an energetic, modern feel rather than a child-focused design. In plain processing terms it’s an industrially made, formulated beverage combining whole-juice concentrates with isolated fibers, sweeteners, natural flavors, and colorants. Sensory notes: light, effervescent carbonation with a crisp berry top note, a faint tang from the cider vinegar, and a thin, soda-like mouthfeel; packaged in slim aluminum cans for chilled single-serve rituals — sipped solo, paired with brunch plates, or used as a mixer in low-proof cocktails.