# Kellogg's Pop Tart Crunchy Chocolate Brownie > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Pop-Tarts - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 5 oz - **Human page:** https://supermarketpuzzle.com/product/pop-tarts-kelloggs-pop-tart-crunchy-chocolate-brownie-5-oz - **Slug:** `pop-tarts-kelloggs-pop-tart-crunchy-chocolate-brownie-5-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains multiple industrial ingredients and additives (high fructose corn syrup, maltodextrin, modified starches, artificial colors/flavors, emulsifiers) and is a shelf-stable, ready-to-eat manufactured snack, consistent with ultra-processed foods. ## Review Kellogg's Pop-Tarts Crunchy Chocolate Brownie Crunchy Poppers arrive as a small, colorful pouch of ready-to-eat pastry pieces positioned squarely in the snack aisle near cookies, sweet crackers, and other packaged treats (and sometimes alongside breakfast pastries). Shoppers find them on eye-level shelving aimed at families — close to school lunchbox staples, party favors, and convenience snacks. These bite-sized, iced and sprinkled morsels are marketed as a fun, on-the-go indulgence: light, crunchy shells giving way to a sweet, brownie-flavored filling, finished with crackly icing and tiny sprinkles. The brand voice is playful and youth-oriented, targeting kids, busy parents, and nostalgic adults who grew up on Pop-Tarts; advertising leans into convenience, novelty, and small rewards rather than nutrition. Labels emphasize kid-friendly imagery and messaging like “no mess, no prep” rather than natural or organic claims; there are artificial colors and flavors and no front-of-pack health certifications. From a processing perspective, these are a highly processed, shelf-stable industrial snack made from refined flours, sweeteners, fats and multiple additives and emulsifiers. Sensory cues include a crisp initial crunch, sugary icing, soft chewy interior, and a compact pouch that makes sharing or tossing in a backpack effortless. Rituals around the product include classroom party distribution, after-school snacking, office-treat breaks, and movie-night handfuls — moments when convenience and a quick sweet hit outweigh considerations of freshness or homemade alternatives. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 1 - **Servings per container:** 5 - **Calories:** 110 - **Total fat:** 1.5g (2% DV) - **Saturated fat:** 1g (5% DV) - **Sodium:** 100mg (4% DV) - **Total carbs:** 22g (8% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 9g - **Added sugars:** 9g (18% DV) - **Protein:** 1g ## Ingredients Ingredients: Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Vitamin B1 [Thiamin Mononitrate], Vitamin B2 [Riboflavin], Folic Acid), Sugar, Fructose, Glycerin, Rice Flour, Palm Oil, Maltodextrin, Modified Food Starch, Dextrose, Dried Potatoes, High Fructose Corn Syrup. Contains 2% Or Less Of Cocoa Processed With Alkali, Leavening (Sodium Acid Pyrophosphate, Baking Soda, Monocalcium Phosphate), Soy Lecithin, Cornstarch, Caramel Color, Salt, Cellulose Gel, Natural And Artificial Flavor, Cellulose Gum, Sodium Citrate, Tricalcium Phosphate, Sodium Alginate, Gelatin, Wheat Starch, Yellow 6 Lake, Blue 2 Lake, Red 40 Lake, Yellow 5 Lake, Color Added, Citric Acid. ## Flagged ingredients - **Palm Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Soy Lecithin** (emulsifier): Processed emulsifier - **Yellow 6 Lake** (additive): Artificial coloring - **Blue 2 Lake** (additive): Artificial coloring - **Red 40 Lake** (additive): Artificial coloring - **Yellow 5 Lake** (additive): Artificial coloring ## Context tags - **Occasions:** back-to-school, movie-night, road-trip - **Vibes:** nostalgic, indulgent, convenient ## FAQ ### Is the Crunchy Chocolate Brownie Pop-Tart cereal healthy? It depends on what you mean by healthy! With 110 calories and 9 grams of added sugar per serving, it’s certainly a fun breakfast option, but it’s not what you'd call a nutrient powerhouse. If you're looking for a quick energy boost, it fits the bill, but if you're after a breakfast that packs a punch in vitamins and minerals, you might want to look elsewhere. ### Is the Crunchy Chocolate Brownie Pop-Tart cereal vegan? Nope, this cereal isn’t vegan-friendly. It contains gelatin, which is derived from animal products, making it a no-go for those following a plant-based diet. So, if you’re vegan, you might want to check out other breakfast options that align with your lifestyle. ### Is the Crunchy Chocolate Brownie Pop-Tart cereal gluten-free? Sadly, this cereal does contain wheat flour, which means it's not gluten-free. If you’re sensitive to gluten or have celiac disease, you’ll want to steer clear of this one. There are plenty of gluten-free cereals out there that can satisfy that sweet tooth! ### Does the Crunchy Chocolate Brownie Pop-Tart cereal contain seed oils? Yes, it contains palm oil, which is often categorized as a seed oil. While palm oil is commonly used in processed foods for its texture and stability, it’s worth noting that it’s a saturated fat. Moderation is key, so just keep that in mind as part of your overall diet. ### Does the Crunchy Chocolate Brownie Pop-Tart cereal contain artificial sweeteners? Nope, you won't find any artificial sweeteners in this cereal. It gets its sweetness from sugar and high fructose corn syrup instead. So, while it’s not sugar-free, at least you’re not dealing with any of those tricky sweeteners! ### Is the Crunchy Chocolate Brownie Pop-Tart cereal high in sugar? With 9 grams of added sugar per serving, it’s certainly on the sweeter side, but it’s not off the charts. For comparison, many breakfast cereals can have even more sugar. Just keep in mind that moderation is important, especially if you’re watching your sugar intake. ### What are some healthier alternatives to the Crunchy Chocolate Brownie Pop-Tart cereal? If you’re looking for something a bit more nutrient-dense, consider oatmeal topped with fresh fruit or yogurt with granola. There are also whole grain cereals that offer more fiber and protein. These options can give you a more balanced start to your day without sacrificing that sweet flavor! ### Can kids eat the Crunchy Chocolate Brownie Pop-Tart cereal? Absolutely! Kids will likely love the sweet chocolatey flavor, but it’s always good to balance it with some healthier options throughout the day. Just keep an eye on portion sizes and maybe pair it with some fruit or milk to round out their breakfast. ### Is the Crunchy Chocolate Brownie Pop-Tart cereal good for weight loss? It can fit into a weight loss plan, but it shouldn’t be the star of the show. With its sugar content and low fiber, it might leave you feeling hungry sooner rather than later. If you're trying to lose weight, focus on whole foods and pair this with something that has more fiber or protein. ### Is the Crunchy Chocolate Brownie Pop-Tart cereal ultra-processed? Yes, this cereal is considered ultra-processed, as it contains a variety of ingredients that you wouldn't typically find in a home kitchen. Ingredients like modified food starch and artificial colors indicate a high level of processing. While it’s not the healthiest choice, it’s okay to indulge every now and then as part of a balanced diet! ## Related products - [Nature's Path Organic Honey Almond Granola](https://supermarketpuzzle.com/product/natures-path-organic-honey-almond-granola-11-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/natures-path-organic-honey-almond-granola-11-oz - [Kodiak Cakes Chocolate Chip Protein-Packed Instant Oatmeal](https://supermarketpuzzle.com/product/kodiak-cakes-chocolate-chip-protein-packed-instant-oatmeal-1058-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/kodiak-cakes-chocolate-chip-protein-packed-instant-oatmeal-1058-oz - [Quaker Chewy Granola Bar, Strawberry Yogurt](https://supermarketpuzzle.com/product/quaker-chewy-granola-bar-strawberry-yogurt-610-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/quaker-chewy-granola-bar-strawberry-yogurt-610-oz - [Bob's Red Mill Granola Coconut Spice](https://supermarketpuzzle.com/product/bobs-red-mill-granola-coconut-spice-11-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/bobs-red-mill-granola-coconut-spice-11-oz - [Kodiak Cakes Peanut Butter Crunchy Granola Bars](https://supermarketpuzzle.com/product/kodiak-cakes-peanut-butter-crunchy-granola-bars-950-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/kodiak-cakes-peanut-butter-crunchy-granola-bars-950-oz - [McCann's Irish Oatmeal Instant Oatmeal, Regular](https://supermarketpuzzle.com/product/mccanns-irish-oatmeal-instant-oatmeal-regular-1185-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mccanns-irish-oatmeal-instant-oatmeal-regular-1185-oz - [Quaker Select Starts Protein Instant Oatmeal, Banana Nut](https://supermarketpuzzle.com/product/quaker-select-starts-protein-instant-oatmeal-banana-nut-1290-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/quaker-select-starts-protein-instant-oatmeal-banana-nut-1290-oz - [Quaker Gluten Free Instant Oatmeal, Maple & Brown Sugar](https://supermarketpuzzle.com/product/quaker-gluten-free-instant-oatmeal-maple-brown-sugar-1210-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/quaker-gluten-free-instant-oatmeal-maple-brown-sugar-1210-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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