Kellogg's Pop Tart Crunchy Chocolate Brownie
What You Should Know
Kellogg's Pop-Tarts Crunchy Chocolate Brownie Crunchy Poppers arrive as a small, colorful pouch of ready-to-eat pastry pieces positioned squarely in the snack aisle near cookies, sweet crackers, and other packaged treats (and sometimes alongside breakfast pastries). Shoppers find them on eye-level shelving aimed at families — close to school lunchbox staples, party favors, and convenience snacks. These bite-sized, iced and sprinkled morsels are marketed as a fun, on-the-go indulgence: light, crunchy shells giving way to a sweet, brownie-flavored filling, finished with crackly icing and tiny sprinkles. The brand voice is playful and youth-oriented, targeting kids, busy parents, and nostalgic adults who grew up on Pop-Tarts; advertising leans into convenience, novelty, and small rewards rather than nutrition. Labels emphasize kid-friendly imagery and messaging like “no mess, no prep” rather than natural or organic claims; there are artificial colors and flavors and no front-of-pack health certifications. From a processing perspective, these are a highly processed, shelf-stable industrial snack made from refined flours, sweeteners, fats and multiple additives and emulsifiers. Sensory cues include a crisp initial crunch, sugary icing, soft chewy interior, and a compact pouch that makes sharing or tossing in a backpack effortless. Rituals around the product include classroom party distribution, after-school snacking, office-treat breaks, and movie-night handfuls — moments when convenience and a quick sweet hit outweigh considerations of freshness or homemade alternatives.
Nutrition Facts
Ingredients
Ingredients:, Enriched, Flour, (Wheat, Flour,, Niacin,, Reduced, Iron,, Vitamin, B1, [Thiamin, Mononitrate],, Vitamin, B2, [Riboflavin],, Folic, Acid),, Sugar,, Fructose,, Glycerin,, Rice, Flour,, Palm, Oil,, Maltodextrin,, Modified, Food, Starch,, Dextrose,, Dried, Potatoes,, High, Fructose, Corn, Syrup., Contains, 2%, Or, Less, Of, Cocoa, Processed, With, Alkali,, Leavening, (Sodium, Acid, Pyrophosphate,, Baking, Soda,, Monocalcium, Phosphate),, Soy, Lecithin,, Cornstarch,, Caramel, Color,, Salt,, Cellulose, Gel,, Natural, And, Artificial, Flavor,, Cellulose, Gum,, Sodium, Citrate,, Tricalcium, Phosphate,, Sodium, Alginate,, Gelatin,, Wheat, Starch,, Yellow, 6, Lake,, Blue, 2, Lake,, Red, 40, Lake,, Yellow, 5, Lake,, Color, Added,, Citric, Acid..
Flagged Ingredients:
- •Palm Oil - Seed oil high in omega-6 fatty acids
- •Soy Lecithin - Processed emulsifier
- •Yellow 6 Lake - Artificial coloring
- •Blue 2 Lake - Artificial coloring
- •Red 40 Lake - Artificial coloring
- •Yellow 5 Lake - Artificial coloring
Dietary Labels
Ultra-Processing Assessment
Ultra-Processed
Why this score?
Contains multiple industrial ingredients and additives (high fructose corn syrup, maltodextrin, modified starches, artificial colors/flavors, emulsifiers) and is a shelf-stable, ready-to-eat manufactured snack, consistent with ultra-processed foods.
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Common Questions about Kellogg's Pop Tart Crunchy Chocolate Brownie
It depends on what you mean by healthy! With 110 calories and 9 grams of added sugar per serving, it’s certainly a fun breakfast option, but it’s not what you'd call a nutrient powerhouse. If you're looking for a quick energy boost, it fits the bill, but if you're after a breakfast that packs a punch in vitamins and minerals, you might want to look elsewhere.