Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Kellogg's Pop-Tart 8 Ct Frosted S'Mores
Cereal & Breakfast
📊 NOVA 4

Kellogg's Pop-Tart 8 Ct Frosted S'Mores

Pop-Tarts
13.50 oz
Available at Foodtown
370
Calories
5g
Protein
35g
Sugars
390mg
Sodium
1g
Fiber
81
Ingredients

What You Should Know

Kellogg's Pop-Tart 8 Ct Frosted S'Mores is a shelf-stable toaster pastry sold in the breakfast/snack aisle, typically stacked near other Pop-Tarts varieties, toaster pastries, boxed breakfast bars, and sometimes close to cookies and snack cakes. You see a colorful box of eight individually wrapped rectangular pastries with glossy frosting that evoke childhood mornings. This product suits quick breakfasts, school lunchboxes, on-the-go snacks, road-trip fuel, and after-school or late-night comfort treats. Brand positioning leans into nostalgia and convenience: Pop-Tarts market themselves to families and busy adults who want a familiar, sweet grab-and-go option; advertising targets kids with fun flavors and parents with convenience and a nod to fortified B vitamins. Label characteristics include kid-friendly imagery and a front-of-box “good source of three B vitamins” claim, but no organic certification and the ingredient list contains both natural and artificial flavors and added colors. In plain language, this is a highly processed, factory-made snack built from refined flours, concentrated sweeteners, emulsifiers, gums, and preservatives. Sensory-wise the pastry presents a soft, slightly crumbly crust that yields to a sweet, gooey s'mores-style filling and a thin layer of sugary frosting—toast it quickly for warmed filling and crisper edges. Packaging is a bright cardboard box with eight sealed foil or plastic wrappers for portability. Rituals include popping a pastry into the toaster for breakfast, packing one in a lunch, or tearing open an individually wrapped square for a quick sugary bite between errands or as a nostalgic late-night indulgence.

Nutrition Facts

Serving Size: 2
Servings per Container: 4
Calories370
% Daily Value*
Total Fat9g12%
Saturated Fat3g15%
Sodium390mg17%
Total Carbohydrate67g24%
Dietary Fiber1g4%
Total Sugars35g
Added Sugars33g66%
Protein5g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

Ingredients:, Enriched, Flour, (Wheat, Flour,, Niacin,, Reduced, Iron,, Vitamin, B1, [Thiamin, Mononitrate],, Vitamin, B2, [Riboflavin],, Folic, Acid),, Sugar,, High, Fructose, Corn, Syrup,, Dextrose,, Soybean, And, Palm, Oil, (With, Tbhq, For, Freshness),, Corn, Syrup,, Whole, Wheat, Flour,, Bleached, Wheat, Flour,, Whey., Contains, 2%, Or, Less, Of, Molasses,, Cocoa, Processed, With, Alkali,, Cornstarch,, Leavening, (Baking, Soda,, Sodium, Aluminum, Phosphate),, Milk, Chocolate, (Sugar,, Milk,, Cocoa, Butter,, Chocolate),, Salt,, Modified, Corn, Starch,, Natural, And, Artificial, Flavors,, Soy, Lecithin,, Gelatin,, Egg, Whites,, Color, Added,, Xanthan, Gum..

Flagged Ingredients:

  • Soybean Oil - Seed oil high in omega-6 fatty acids
  • Soy Lecithin - Processed emulsifier
  • TBHQ - Synthetic preservative
  • Color Added - Artificial coloring
No Seed OilNo EmulsifierNo PreservativeNo Additive

Dietary Labels

This product is not vegan, is not gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

The ingredient list is dominated by refined flours, multiple added sweeteners (sugar, high fructose corn syrup, dextrose, corn syrup), industrial fats with TBHQ, modified starches, emulsifiers, gums, colors, and artificial flavors, which are characteristic of ultra-processed foods.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about Kellogg's Pop-Tart 8 Ct Frosted S'Mores

The S'mores Pop-Tart can be a fun treat, but calling it 'healthy' depends on your definition. It’s high in added sugars and low in fiber, so while it might hit the spot for a quick breakfast or snack, it’s not exactly a nutrient powerhouse. If you’re looking for something to fuel your morning, you might want to balance it with some protein or fruit.

Perfect For

back-to-school
road-trip
movie-night
weekend-brunch

Vibe:

nostalgicindulgentconvenientcomforting
$NaN
per package