
Kellogg's Pop-Tart 12 Ct Frosted S'Mores
What You Should Know
Kellogg's Pop-Tarts Frosted S'mores is a boxed, shelf-stable toaster pastry found in the breakfast/snack aisle alongside other toaster pastries, toaster pastries displays, toaster appliance endcaps, breakfast bars and children’s snacks. You’ll often spot the colorful 12-count box on promotional endcaps or in multipack displays near school lunch items and convenience snacks. This product fits quick breakfasts, packed lunchboxes, after-school treats, road-trip snacks, and casual dessert pairings — a grab-and-go option for rushed mornings or nostalgic comfort moments. As a long-standing Pop-Tarts flavor, its brand positioning leans into childhood nostalgia, affordable convenience, and indulgent sweet flavors; marketing targets families and young adults who remember Pop-Tarts from childhood while also appealing to parents stocking kid-friendly pantry staples. The label often highlights pantry-stable convenience and fortification claims (a source of three B vitamins) while featuring kid-oriented frosting graphics; it includes “natural and artificial flavors” and “color added” but carries no organic certification and no whole‑food claims. In plain processing context, this is a highly processed, ready-to-eat pastry made with refined flours, multiple sweeteners, emulsifiers and preservatives. Sensory details: a soft, slightly flaky pastry crust encases a very sweet, gooey s'mores-flavored filling and a sugary frosted top with sprinkles of color; toasting crisps the edges and warms the filling, enhancing the marshmallow-and-chocolate impression. Packaging is a rectangular cardboard box with individually wrapped foil pouches, encouraging single-serve rituals (pop in the toaster, pair with milk, or eat cold as a quick treat).
Nutrition Facts
Ingredients
Ingredients:, Enriched, Flour, (Wheat, Flour,, Niacin,, Reduced, Iron,, Vitamin, B1, [Thiamin, Mononitrate],, Vitamin, B2, [Riboflavin],, Folic, Acid),, Sugar,, High, Fructose, Corn, Syrup,, Dextrose,, Soybean, And, Palm, Oil, (With, Tbhq, For, Freshness),, Corn, Syrup,, Whole, Wheat, Flour,, Bleached, Wheat, Flour,, Whey., Contains, 2%, Or, Less, Of, Molasses,, Cocoa, Processed, With, Alkali,, Cornstarch,, Leavening, (Baking, Soda,, Sodium, Aluminum, Phosphate),, Milk, Chocolate, (Sugar,, Milk,, Cocoa, Butter,, Chocolate),, Salt,, Modified, Corn, Starch,, Natural, And, Artificial, Flavors,, Soy, Lecithin,, Gelatin,, Egg, Whites,, Color, Added,, Xanthan, Gum..
Flagged Ingredients:
- •Soybean Oil - Seed oil high in omega-6 fatty acids
- •Soy Lecithin - Processed emulsifier
- •TBHQ - Synthetic preservative
- •Color Added - Artificial coloring
Dietary Labels
Ultra-Processing Assessment
Ultra-Processed
Why this score?
The ingredient list includes refined flours, multiple added sugars and syrups, hydrogenated/processed oils with TBHQ, modified starches, emulsifiers, gums and artificial flavors/colors, which are characteristic of ultra‑processed foods.
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Common Questions about Kellogg's Pop-Tart 12 Ct Frosted S'Mores
The S'mores Pop-Tart is a fun treat rather than a health food. With 370 calories and a hefty 35 grams of sugar per serving, it's more of a sugary indulgence than a nourishing breakfast option. So, if you're looking for a quick pick-me-up or a sweet snack, it fits the bill, but it might not be the best choice for everyday health.
