# Kellogg's Pop-Tart 12 Ct Frosted S'Mores > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Pop-Tarts - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 20.30 oz - **Human page:** https://supermarketpuzzle.com/product/pop-tarts-kelloggs-pop-tart-12-ct-frosted-smores-2030-oz - **Slug:** `pop-tarts-kelloggs-pop-tart-12-ct-frosted-smores-2030-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods The ingredient list includes refined flours, multiple added sugars and syrups, hydrogenated/processed oils with TBHQ, modified starches, emulsifiers, gums and artificial flavors/colors, which are characteristic of ultra‑processed foods. ## Review Kellogg's Pop-Tarts Frosted S'mores is a boxed, shelf-stable toaster pastry found in the breakfast/snack aisle alongside other toaster pastries, toaster pastries displays, toaster appliance endcaps, breakfast bars and children’s snacks. You’ll often spot the colorful 12-count box on promotional endcaps or in multipack displays near school lunch items and convenience snacks. This product fits quick breakfasts, packed lunchboxes, after-school treats, road-trip snacks, and casual dessert pairings — a grab-and-go option for rushed mornings or nostalgic comfort moments. As a long-standing Pop-Tarts flavor, its brand positioning leans into childhood nostalgia, affordable convenience, and indulgent sweet flavors; marketing targets families and young adults who remember Pop-Tarts from childhood while also appealing to parents stocking kid-friendly pantry staples. The label often highlights pantry-stable convenience and fortification claims (a source of three B vitamins) while featuring kid-oriented frosting graphics; it includes “natural and artificial flavors” and “color added” but carries no organic certification and no whole‑food claims. In plain processing context, this is a highly processed, ready-to-eat pastry made with refined flours, multiple sweeteners, emulsifiers and preservatives. Sensory details: a soft, slightly flaky pastry crust encases a very sweet, gooey s'mores-flavored filling and a sugary frosted top with sprinkles of color; toasting crisps the edges and warms the filling, enhancing the marshmallow-and-chocolate impression. Packaging is a rectangular cardboard box with individually wrapped foil pouches, encouraging single-serve rituals (pop in the toaster, pair with milk, or eat cold as a quick treat). ## Nutrition - **Serving size:** 2.0 - **Servings per container:** 6 - **Calories:** 370 - **Total fat:** 9g (12% DV) - **Saturated fat:** 3g (15% DV) - **Sodium:** 390mg (17% DV) - **Total carbs:** 67g (24% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 35g - **Added sugars:** 33g (66% DV) - **Protein:** 5g ## Ingredients Ingredients: Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Vitamin B1 [Thiamin Mononitrate], Vitamin B2 [Riboflavin], Folic Acid), Sugar, High Fructose Corn Syrup, Dextrose, Soybean And Palm Oil (With Tbhq For Freshness), Corn Syrup, Whole Wheat Flour, Bleached Wheat Flour, Whey. Contains 2% Or Less Of Molasses, Cocoa Processed With Alkali, Cornstarch, Leavening (Baking Soda, Sodium Aluminum Phosphate), Milk Chocolate (Sugar, Milk, Cocoa Butter, Chocolate), Salt, Modified Corn Starch, Natural And Artificial Flavors, Soy Lecithin, Gelatin, Egg Whites, Color Added, Xanthan Gum. ## Flagged ingredients - **Soybean Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Soy Lecithin** (emulsifier): Processed emulsifier - **TBHQ** (preservative): Synthetic preservative - **Color Added** (additive): Artificial coloring ## Context tags - **Occasions:** back-to-school, road-trip, movie-night - **Vibes:** nostalgic, indulgent, convenient, comforting ## FAQ ### Is the S'mores Pop-Tart healthy? The S'mores Pop-Tart is a fun treat rather than a health food. With 370 calories and a hefty 35 grams of sugar per serving, it's more of a sugary indulgence than a nourishing breakfast option. So, if you're looking for a quick pick-me-up or a sweet snack, it fits the bill, but it might not be the best choice for everyday health. ### Is the S'mores Pop-Tart vegan? Nope, the S'mores Pop-Tart is not vegan. It contains ingredients like whey and egg whites, which are animal-derived. So, if you're following a plant-based diet, you'll want to skip this one and look for alternatives that are specifically labeled vegan. ### Is the S'mores Pop-Tart gluten-free? Unfortunately, the S'mores Pop-Tart is not gluten-free. It contains enriched wheat flour and whole wheat flour, which means it's a no-go for those with gluten sensitivities or celiac disease. If you're looking for a gluten-free treat, there are plenty of other options out there! ### Does the S'mores Pop-Tart contain seed oils? Yes, the S'mores Pop-Tart contains soybean and palm oil. These seed oils are commonly used in processed foods for their stability and texture. While some people prefer to avoid them due to concerns about omega-6 fatty acids, the occasional Pop-Tart is unlikely to derail your overall diet. ### Does the S'mores Pop-Tart contain artificial sweeteners? No artificial sweeteners here! However, it does contain high fructose corn syrup and added sugars, which can definitely sweeten things up. If you're keeping an eye on sugar intake, just be mindful of how often you indulge. ### Is the S'mores Pop-Tart high in sugar? Absolutely! With 35 grams of sugar per serving, it's on the higher side of the sugar spectrum. This makes it a delightful treat, but if you're watching your sugar intake, it might be best enjoyed as an occasional snack rather than a daily breakfast staple. ### What are healthier alternatives to the S'mores Pop-Tart? If you're looking for a healthier alternative, consider whole grain toast with nut butter and banana or a homemade granola bar. These options offer more fiber and nutrients while still satisfying that sweet tooth. Plus, you can control the sugar content! ### Can kids eat the S'mores Pop-Tart? Definitely! Kids can enjoy S'mores Pop-Tarts as an occasional treat. Just keep in mind that they are high in sugar, so pairing them with something nutritious, like a piece of fruit or a glass of milk, can create a more balanced snack. ### Is the S'mores Pop-Tart good for weight loss? While the S'mores Pop-Tart is tasty, it’s not exactly weight loss-friendly. With high sugar and calorie counts, it’s better suited for an occasional treat rather than a weight-loss strategy. If you're looking to shed pounds, focusing on more nutrient-dense foods is your best bet. ### Is the S'mores Pop-Tart ultra-processed? Yes, the S'mores Pop-Tart is considered ultra-processed. It contains a range of ingredients that you wouldn't typically find in your kitchen, like artificial flavors and preservatives. 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