# Pop Secret Microwave Popcorn, Butter > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Pop Secret® - **Retailer listed:** Foodtown - **Category:** Snacks, Chips & Dips - **Size:** 9.60 oz - **Human page:** https://supermarketpuzzle.com/product/pop-secret-secret-microwave-popcorn-butter-960-oz - **Slug:** `pop-secret-secret-microwave-popcorn-butter-960-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains industrial ingredients and additives (palm oil, natural flavor, color extracts, preservatives) and is manufactured into a ready-to-heat, flavored snack, fitting the ultra-processed category. ## Review Pop Secret Microwave Popcorn, Butter is a familiar boxed microwave snack you'll find in the grocery snack aisle alongside other microwave popcorn brands, chips, candy and soda — often shelved near family-sized and movie-night items. Packaged as a foil-lined popping bag inside a branded carton, it trades on a warm, golden-butter image and the long-standing Pop Secret name (since 1985). Shoppers reach for it on quick grocery runs for at-home movie nights, game-day gatherings, road trips and casual family evenings. The brand positions itself as an unapologetically buttery, crowd-pleasing indulgence aimed at families and casual entertainers who want an easy, nostalgic treat; marketing leans into comfort, convenience and shared moments rather than health claims. The front label emphasizes “buttery tasting” flavor and may call out “natural flavor,” but there’s no organic certification and no explicit whole-food claims — small print lists ingredients like palm oil, natural flavor (milk), color extracts and rosemary extract for freshness. In plain terms, the product is made from popped corn with added industrial flavor and oil to create a consistent buttery taste and shelf stability. Sensory notes: a warm, slightly oily crispness to the popcorn with a pronounced buttery aroma and a fine powdery coating on the kernels that melts on the tongue; saltiness is noticeable. The ritual is simple — microwave the bag, open with a pop, pour into a bowl and share while watching a film or cheering a game. Nutrition highlights on-pack show about 130 calories and 270 mg sodium per serving, reinforcing its role as an occasional indulgent snack rather than a health food. ## Diet flags - Vegetarian - Gluten-free ## Nutrition - **Serving size:** 2 - **Servings per container:** 10 - **Calories:** 130 - **Total fat:** 8g (10% DV) - **Saturated fat:** 4g (20% DV) - **Sodium:** 270mg (12% DV) - **Total carbs:** 12g (4% DV) - **Dietary fiber:** 2g (7% DV) - **Protein:** 2g ## Ingredients INGREDIENTS: POPCORN, PALM OIL, SALT, NATURAL FLAVOR (MILK), ROSEMARY EXTRACT (FOR FRESHNESS), ANNATTO EXTRACT (COLOR), PAPRIKA EXTRACT (COLOR), LACTIC ACID. CONTAINS: MILK ## Flagged ingredients - **palm oil** (seed-oil): Seed oil high in omega-6 fatty acids - **annatto extract** (additive): Artificial coloring - **paprika extract** (additive): Artificial coloring ## Context tags - **Occasions:** movie-night, game-day-prep, road-trip - **Vibes:** nostalgic, indulgent, convenient, comforting ## FAQ ### Is Pop Secret Butter healthy? Well, 'healthy' can be a bit of a slippery concept! Pop Secret Butter has 130 calories per serving and offers a nice crunch, but it's not exactly a health food. It’s a fun snack option, especially for movie nights, but if you’re looking for something nutrient-dense, you might want to consider adding some fresh veggies or fruit to your snack lineup. ### Is Pop Secret Butter vegan? Nope, Pop Secret Butter is not vegan. It contains milk-derived natural flavors, which means it’s off the table for anyone following a strict plant-based diet. So, if you’re craving popcorn with a vegan twist, you might want to check out options that specifically state they're dairy-free. ### Is Pop Secret Butter gluten-free? Yes, you can munch on this popcorn without worrying about gluten! Popcorn itself is naturally gluten-free, and Pop Secret Butter keeps it that way, making it a great snack for those with gluten sensitivities or celiac disease. ### Does it contain seed oils? Yes, Pop Secret Butter contains palm oil, which is technically a seed oil. While some folks steer clear of seed oils due to health debates around them, palm oil is often used in popcorn for its high smoke point and ability to create that buttery flavor. Just keep in mind that moderation is key! ### Does it contain artificial sweeteners? Nope, no artificial sweeteners here! Pop Secret Butter sticks to the basics with its flavor profile, so you can enjoy the buttery taste without worrying about hidden sweeteners. It’s a straightforward snack, which is refreshing in a world full of complicated ingredient lists! ### Is it high in sugar? Not at all! Pop Secret Butter doesn't contain any added sugars, so you can enjoy this snack guilt-free in that department. With zero grams of sugar, it’s a savory treat rather than a sweet one, perfect for those who want to keep sugar intake low. ### What are healthier alternatives? If you're looking for something a bit healthier, you might consider air-popped popcorn with a sprinkle of nutritional yeast or a dash of your favorite spices. You could also try whole grain crackers or veggie chips for a crunch that packs a bit more fiber and nutrients. Just remember, it really depends on what you're in the mood for! ### Can kids eat Pop Secret Butter? Absolutely! Pop Secret Butter can be a fun snack for kids, especially during movie nights or family gatherings. Just keep an eye on portion sizes, as the sodium content is a bit higher at 270mg per serving, which is something to consider for little ones. ### Is it good for weight loss? While Pop Secret Butter can fit into a balanced diet, it’s not specifically a weight-loss food. At 130 calories per serving, it can be a satisfying snack, but if you’re watching your intake closely, consider portion control. Pairing it with a protein or fiber-rich food can help keep you fuller longer! ### Is it ultra-processed? Pop Secret Butter does fall into the category of processed snacks, but it's not quite as extreme as some other options out there. While it contains a few added ingredients for flavor and preservation, it’s still popcorn at its core. Just remember, enjoying it in moderation is key to a balanced diet! ## Related products - [Wise Potato Chips, Lightly Salted 7.5 oz](https://supermarketpuzzle.com/product/wise-potato-chips-lightly-salted-75-oz-750-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/wise-potato-chips-lightly-salted-75-oz-750-oz - [Nabisco Crackers, Wheat Thins Sun Dried Tomato & Basil](https://supermarketpuzzle.com/product/wheat-thins-nabisco-crackers-sun-dried-tomato-basil-850-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/wheat-thins-nabisco-crackers-sun-dried-tomato-basil-850-oz - [Archway Dutch Cocoa Home Style Cookies](https://supermarketpuzzle.com/product/archway-archway-dutch-cocoa-home-style-cookies-875-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/archway-archway-dutch-cocoa-home-style-cookies-875-oz - [Nabisco Triscuit Crackers, Roasted Garlic](https://supermarketpuzzle.com/product/triscuit-nabisco-crackers-roasted-garlic-850-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/triscuit-nabisco-crackers-roasted-garlic-850-oz - [Nabisco Oreo Fresh Stacks](https://supermarketpuzzle.com/product/oreo-nabisco-fresh-stacks-805-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/oreo-nabisco-fresh-stacks-805-oz - [Cheez-It Baked Snack Crackers, White Cheddar](https://supermarketpuzzle.com/product/cheez-it-baked-snack-crackers-white-cheddar-1240-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cheez-it-baked-snack-crackers-white-cheddar-1240-oz - [Chips Ahoy! 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