# Pop Secret Microwave Popcorn, Butter > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Pop Secret® - **Retailer listed:** Foodtown - **Category:** Snacks, Chips & Dips - **Size:** 19.20 oz - **Human page:** https://supermarketpuzzle.com/product/pop-secret-secret-microwave-popcorn-butter-1920-oz - **Slug:** `pop-secret-secret-microwave-popcorn-butter-1920-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Formulated with added industrial fats, flavor extracts, and processing aids in a ready-to-heat package, this product fits the NOVA 4 ultra-processed category due to its multi-ingredient, industrial formulation and convenience orientation. ## Review Pop Secret Microwave Popcorn, Butter is a familiar grocery staple sold in the snack aisle near other microwaveable popcorns, movie-night candy, boxed chips, and soda. You’ll usually find it stacked on shelving with family-friendly, convenience-focused snacks or on endcaps during promotions tied to holidays and big sporting events. This product fits quick domestic occasions—movie nights, casual game-day gatherings, and easy snack runs for road trips or late-night cravings—where convenience and a buttery aroma matter more than culinary complexity. The Pop Secret brand leans into Americana and shared moments, positioning itself as a legacy, family-oriented option that promises a reliably buttery experience; marketing targets parents, movie-watchers, and nostalgia seekers who want an easy crowd-pleaser. The front label highlights “butter flavor,” non-GMO kernels, and “no artificial preservatives or flavors,” signals intended to create a natural/wholesome halo even though the product is a packaged microwave mix. There’s no organic certification and the packaging is bold, colorful, and aimed at broad family appeal rather than kids-only branding. Processing-wise, this is an industrially processed convenience food: whole kernels are combined with added fats, flavorings, and stabilizers to create a uniform popping performance and taste. Sensory details: the bag yields hot, fluffy popped kernels with an immediate warm buttery aroma, a light crisp chew, and a slightly oily mouthfeel from palm oil. The microwave ritual—unfolding a steaming bag and breaking it open across the coffee table—reinforces communal snacking moments and the product’s role as an easy, shareable indulgence. ## Diet flags - Vegetarian - Gluten-free ## Nutrition - **Serving size:** 2 - **Servings per container:** 3.5 - **Calories:** 130 - **Total fat:** 8g (10% DV) - **Saturated fat:** 4g (20% DV) - **Sodium:** 270mg (12% DV) - **Total carbs:** 12g (4% DV) - **Dietary fiber:** 2g (7% DV) - **Protein:** 2g ## Ingredients INGREDIENTS: POPCORN, PALM OIL, SALT, NATURAL FLAVOR (MILK), ROSEMARY EXTRACT (FOR FRESHNESS), ANNATTO EXTRACT (COLOR), PAPRIKA EXTRACT (COLOR), LACTIC ACID. CONTAINS: MILK ## Flagged ingredients - **palm oil** (seed-oil): Seed oil high in omega-6 fatty acids - **annatto extract** (additive): Artificial coloring - **paprika extract** (additive): Artificial coloring ## Context tags - **Occasions:** movie-night, game-day-prep, road-trip - **Vibes:** nostalgic, indulgent, convenient, comforting ## FAQ ### Is Pop Secret Butter healthy? Well, 'healthy' can be a bit of a slippery concept! Pop Secret Butter has 130 calories per serving and offers a nice crunch, but it's not exactly a health food. It’s a fun snack option, especially for movie nights, but if you’re looking for something nutrient-dense, you might want to consider adding some fresh veggies or fruit to your snack lineup. ### Is Pop Secret Butter vegan? Nope, Pop Secret Butter is not vegan. It contains milk-derived natural flavors, which means it’s off the table for anyone following a strict plant-based diet. So, if you’re craving popcorn with a vegan twist, you might want to check out options that specifically state they're dairy-free. ### Is Pop Secret Butter gluten-free? Yes, you can munch on this popcorn without worrying about gluten! Popcorn itself is naturally gluten-free, and Pop Secret Butter keeps it that way, making it a great snack for those with gluten sensitivities or celiac disease. ### Does it contain seed oils? Yes, Pop Secret Butter contains palm oil, which is technically a seed oil. While some folks steer clear of seed oils due to health debates around them, palm oil is often used in popcorn for its high smoke point and ability to create that buttery flavor. Just keep in mind that moderation is key! ### Does it contain artificial sweeteners? Nope, no artificial sweeteners here! Pop Secret Butter sticks to the basics with its flavor profile, so you can enjoy the buttery taste without worrying about hidden sweeteners. It’s a straightforward snack, which is refreshing in a world full of complicated ingredient lists! ### Is it high in sugar? Not at all! Pop Secret Butter doesn't contain any added sugars, so you can enjoy this snack guilt-free in that department. With zero grams of sugar, it’s a savory treat rather than a sweet one, perfect for those who want to keep sugar intake low. ### What are healthier alternatives? If you're looking for something a bit healthier, you might consider air-popped popcorn with a sprinkle of nutritional yeast or a dash of your favorite spices. You could also try whole grain crackers or veggie chips for a crunch that packs a bit more fiber and nutrients. Just remember, it really depends on what you're in the mood for! ### Can kids eat Pop Secret Butter? Absolutely! Pop Secret Butter can be a fun snack for kids, especially during movie nights or family gatherings. Just keep an eye on portion sizes, as the sodium content is a bit higher at 270mg per serving, which is something to consider for little ones. ### Is it good for weight loss? While Pop Secret Butter can fit into a balanced diet, it’s not specifically a weight-loss food. At 130 calories per serving, it can be a satisfying snack, but if you’re watching your intake closely, consider portion control. Pairing it with a protein or fiber-rich food can help keep you fuller longer! ### Is it ultra-processed? Pop Secret Butter does fall into the category of processed snacks, but it's not quite as extreme as some other options out there. While it contains a few added ingredients for flavor and preservation, it’s still popcorn at its core. Just remember, enjoying it in moderation is key to a balanced diet! ## Related products - [Fla-Vor-Ice Fruity Freezer Bars, Assorted Flavors](https://supermarketpuzzle.com/product/fla-vor-ice-fruity-freezer-bars-assorted-flavors-150-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/fla-vor-ice-fruity-freezer-bars-assorted-flavors-150-oz - [Carr's Crackers, Cracked Pepper](https://supermarketpuzzle.com/product/carrs-crackers-cracked-pepper-425-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/carrs-crackers-cracked-pepper-425-oz - [Mission Soft Taco Homestyle](https://supermarketpuzzle.com/product/mission-soft-taco-homestyle-2250-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mission-soft-taco-homestyle-2250-oz - [Frontera Salsa Mexicana, Mild, with Green Chile & Cilantro](https://supermarketpuzzle.com/product/frontera-salsa-mexicana-mild-with-green-chile-cilantro-16-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/frontera-salsa-mexicana-mild-with-green-chile-cilantro-16-oz - [Bob's Red Mill Organic Golden Flaxseeds](https://supermarketpuzzle.com/product/bobs-red-mill-organic-golden-flaxseeds-13-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/bobs-red-mill-organic-golden-flaxseeds-13-oz - [Nabisco Triscuit Crackers, Rosemary & Olive Oil](https://supermarketpuzzle.com/product/triscuit-nabisco-crackers-rosemary-olive-oil-850-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/triscuit-nabisco-crackers-rosemary-olive-oil-850-oz - [Wise Variety Mix 20 Counts](https://supermarketpuzzle.com/product/wise-variety-mix-20-counts-1538-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/wise-variety-mix-20-counts-1538-oz - [Blue Diamond Honey Roasted Almonds](https://supermarketpuzzle.com/product/blue-diamond-honey-roasted-almonds-16-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/blue-diamond-honey-roasted-almonds-16-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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