Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Pop Secret Microwave Popcorn, Movie Theater Butter
Snacks, Chips & Dips
📊 NOVA 4🌾 Gluten-Free

Pop Secret Microwave Popcorn, Movie Theater Butter

Pop-Secret
19.20 oz
Available at Foodtown
130
Calories
2g
Protein
270mg
Sodium
2g
Fiber
19
Ingredients

What You Should Know

Pop Secret Movie Theater Butter microwave popcorn arrives in a 6-count box of microwaveable bags (19.20 oz total) and lives on the supermarket snack aisle alongside chips, candy, and other movie-night comforts. You’ll often see it near other popcorn brands, microwaveable snacks, and seasonal endcaps aimed at family entertaining. This product is pitched as an at-home shortcut to the cinema experience: a heritage brand (since 1985) that markets rich, buttery aroma and shareable convenience for families, roommates, and casual hosts who want a familiar, indulgent treat. Label copy leans into simple natural claims — “made with non-GMO kernels” and “no artificial preservatives or flavors” — while stopping short of organic or specialty positioning; the ingredient list includes whole grain popcorn, palm oil, salt, and “natural flavors (including milk),” plus rosemary extract and natural color extracts (annatto, paprika). In plain terms it’s a processed microwave product with added oils and flavoring ingredients to mimic theater butter. Sensory notes: a hot, popping ritual from the microwave, a wafting buttery-salty aroma, airy crisp kernels with a light oily coating that yields a crunchy, melt-in-the-mouth mouthfeel and sometimes greasy fingers — ideal for pouring into a communal bowl. Rituals include timed popping, shaking the bag, and sharing on the couch during movies or games. It’s a convenience-forward, nostalgic snack product built around indulgence, ease, and the collective experience of at-home entertainment.

Nutrition Facts

Serving Size: 2
Servings per Container: 3.5
Calories130
% Daily Value*
Total Fat8g10%
Saturated Fat4g20%
Sodium270mg12%
Total Carbohydrate12g4%
Dietary Fiber2g7%
Protein2g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

Whole, Grain, Popcorn,, Palm, Oil,, Salt,, Natural, Flavors, (Including, Milk),, Rosemary, Extract, (for, Freshness),, Annatto, (Color),, Paprika, Extract, (Color)..

Flagged Ingredients:

  • Palm Oil - Seed oil high in omega-6 fatty acids
  • Annatto - Artificial coloring
No Seed OilNo Additive

Dietary Labels

This product is not vegan, is gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

Contains industrial ingredients (added palm oil, natural flavorings, color extracts) and is a ready-to-heat microwave formulation, fitting the NOVA ultra-processed category due to formulation and processing steps designed to create a ready-to-eat snack.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about Pop Secret Microwave Popcorn, Movie Theater Butter

Defining 'healthy' can be a bit subjective, but this popcorn is a fun snack option! With 130 calories per serving and 2 grams of dietary fiber, it's a decent choice for a movie night. Just keep in mind that it's not a nutrient powerhouse, so balance it with your other meals.

Perfect For

movie-night
game-day-prep
road-trip

Vibe:

nostalgicindulgentconvenientcomforting
$NaN
per package