# Pop Secret Microwave Popcorn, Extra Butter > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Pop-Secret - **Retailer listed:** Foodtown - **Category:** Snacks, Chips & Dips - **Size:** 19.20 oz - **Human page:** https://supermarketpuzzle.com/product/pop-secret-pop-secret-microwave-popcorn-extra-butter-1920-oz - **Slug:** `pop-secret-pop-secret-microwave-popcorn-extra-butter-1920-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Pre-packaged microwave popcorn with added palm oil, natural flavors, color extracts, and industrial processing fits NOVA group 4; it is an ultra-processed convenience product formulated for flavor and shelf stability. ## Review Pop Secret Microwave Popcorn, Extra Butter, sits in the snack aisle among other microwave popcorns, chips, and movie-night staples — often stacked beside buttery and flavored varieties and close to soda displays and candy for impulse bundling. It’s the kind of product shoppers grab for evenings at home, informal gatherings, or quick road-trip snack bins: movie nights, game nights, and casual get-togethers are the natural occasions. The brand projects a family-friendly, nostalgically American image — approachable, affordable, and focused on shared moments. Marketing leans into buttery flavor and togetherness, targeting parents, young adults, and anyone looking for an easy, crowd-pleasing snack. On the label you’ll notice health-halo cues like “made with non-GMO kernels” and “no artificial preservatives or flavors,” plus natural flavor and color callouts; there’s no organic certification and the look is mainstream rather than artisanal or kid-centric. In plain terms it’s a ready-to-pop microwave product made with added oils and flavorings, so it’s a highly processed convenience snack. Sensory details: when popped it produces light, fluffy kernels with a pronounced buttery aroma and a soft, slightly oily mouthfeel; saltiness is notable and the coating can make kernels cling together. Packaging is a foil-lined microwaveable bag with bold, comfort-oriented graphics and serving suggestions that invite sharing. The ritual is simple and warm: time the pops, open the steaming bag, and pass around a bowl — the aroma itself often cues conversation and nostalgia, making it as much about atmosphere as about taste. ## Diet flags - Vegetarian - Gluten-free ## Nutrition - **Serving size:** 2 - **Servings per container:** 3.5 - **Calories:** 130 - **Total fat:** 8g (10% DV) - **Saturated fat:** 4g (20% DV) - **Sodium:** 270mg (12% DV) - **Total carbs:** 12g (4% DV) - **Dietary fiber:** 2g (7% DV) - **Protein:** 2g ## Ingredients Whole Grain Popcorn, Palm Oil, Salt, Natural Flavors (Including Milk), Rosemary Extract (for Freshness), Annatto (Color), Paprika Extract (Color). ## Flagged ingredients - **Palm Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Annatto** (additive): Artificial coloring ## Context tags - **Occasions:** movie-night, game-day-prep, road-trip - **Vibes:** nostalgic, indulgent, convenient, comforting ## FAQ ### Is Pop Secret Extra Butter healthy? When it comes to popcorn, 'healthy' can be a bit of a moving target. Pop Secret Extra Butter has 130 calories per serving, which isn’t too shabby for a snack. It’s not exactly a superfood, but if you’re looking for a tasty treat to enjoy while binge-watching your favorite show, it fits the bill! ### Is Pop Secret Extra Butter vegan? Nope, this popcorn isn’t vegan-friendly. It contains natural flavors that include milk, which means it’s out for those following a strict plant-based diet. If you're looking for a vegan popcorn option, you might want to check out brands that specifically label their products as dairy-free. ### Is Pop Secret Extra Butter gluten-free? Yes! Pop Secret Extra Butter is gluten-free, which is great news for anyone with gluten sensitivities or celiac disease. You can munch away without worrying about hidden gluten lurking in your snack! ### Does Pop Secret Extra Butter contain seed oils? Yes, it contains palm oil, which is a type of seed oil. While palm oil can be a controversial ingredient due to environmental concerns, it’s worth noting that it’s used here primarily for flavor and texture, helping to deliver that buttery goodness we all love. ### Does Pop Secret Extra Butter contain artificial sweeteners? Nope, you'll be pleased to know that Pop Secret Extra Butter doesn’t have any artificial sweeteners. So, if you're looking to avoid those, you're in the clear with this popcorn. It's all about that buttery flavor without the added sweet stuff! ### Is Pop Secret Extra Butter high in sugar? Not at all! This popcorn is low in sugar, with zero grams of added sugars. So if you're keeping an eye on your sugar intake, this snack won't mess with your numbers! ### What are healthier alternatives to Pop Secret Extra Butter? If you're after something a bit healthier, consider air-popped popcorn or brands that use wholesome ingredients—like olive oil or nutritional yeast for that cheesy flavor. Homemade popcorn is also a fun option, letting you control the ingredients and seasonings! ### Can kids eat Pop Secret Extra Butter? Absolutely! Kids can enjoy Pop Secret Extra Butter as a fun snack during movie night. Just keep an eye on portion sizes, as it does have some sodium and fat content, but in moderation, it can be a delightful treat. ### Is Pop Secret Extra Butter good for weight loss? While it can fit into a weight loss plan, it’s all about moderation. At 130 calories per serving, it can satisfy cravings without breaking the calorie bank, but be mindful of those servings—snacking straight from the bag can add up quickly! ### Is Pop Secret Extra Butter ultra-processed? It’s certainly processed, but I wouldn’t go as far as to call it ultra-processed. The ingredients list is relatively short and straightforward, mainly featuring whole grain popcorn and oils, which keeps it on the less processed side compared to many other snack foods out there. ## Related products - [Herr's Baked Potato Crisps - Cheddar & Sour Cream](https://supermarketpuzzle.com/product/herrs-baked-potato-crisps-cheddar-sour-cream-7-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/herrs-baked-potato-crisps-cheddar-sour-cream-7-oz - [Snickers Single, Almond](https://supermarketpuzzle.com/product/snickers-single-almond-176-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/snickers-single-almond-176-oz - [Cheez-it Cheddar Jack Cracker](https://supermarketpuzzle.com/product/cheez-it-cheddar-jack-cracker-1240-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cheez-it-cheddar-jack-cracker-1240-oz - [Blue Diamond Nut Thins, Almond](https://supermarketpuzzle.com/product/blue-diamond-almonds-nut-thins-almond-425-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/blue-diamond-almonds-nut-thins-almond-425-oz - [Goobers Box Movie Pack](https://supermarketpuzzle.com/product/goobers-box-movie-pack-350-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/goobers-box-movie-pack-350-oz - [Bachman Twist Pretzels](https://supermarketpuzzle.com/product/bachman-twist-pretzels-10-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/bachman-twist-pretzels-10-oz - [Nabisco Ranch Toasted Chips](https://supermarketpuzzle.com/product/ritz-nabisco-ranch-toasted-chips-810-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/ritz-nabisco-ranch-toasted-chips-810-oz - [Triscuit Four Cheese & Herb Whole Grain Wheat Crackers, Lunch Snacks, Snack Crackers, 8.5 oz](https://supermarketpuzzle.com/product/triscuit-four-cheese-herb-whole-grain-wheat-crackers-lunch-snacks-snack-crackers-85-oz-850-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/triscuit-four-cheese-herb-whole-grain-wheat-crackers-lunch-snacks-snack-crackers-85-oz-850-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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