# Pop Secret Microwave Popcorn, Double Butter > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Pop-Secret - **Retailer listed:** Foodtown - **Category:** Snacks, Chips & Dips - **Size:** 19.20 oz - **Human page:** https://supermarketpuzzle.com/product/pop-secret-pop-secret-microwave-popcorn-double-butter-1920-oz - **Slug:** `pop-secret-pop-secret-microwave-popcorn-double-butter-1920-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Microwave-ready popcorn with added palm oil, flavor extracts, and color/stability additives is industrially formulated for convenience and consistent taste, placing it in the ultraprocessed NOVA 4 category. ## Review Pop-Secret Microwave Popcorn, Double Butter, sits on the snack aisle facing shoppers hunting easy, shareable treats — usually shelved alongside other microwave popcorns, chips, and salty snacks, and often featured near seasonal movie-night displays or impulse endcaps. Packaged as microwaveable bags boxed for shelf display, the product promises a quick, buttery aroma and fluffy popped kernels in minutes. It’s positioned as a family-friendly, mainstream brand: nostalgic for adults who remember theater-style popcorn, and appealing to parents because of convenience and a familiar butter-forward flavor kids crave. Marketing leans into togetherness — “movie nights” and game nights — and label claims such as “made with non-GMO kernels” and “no artificial preservatives or flavors” give a mild health-halo while avoiding organic certification or explicit diet positioning. The ingredient list reveals added palm oil, salt, natural flavors (including milk), and color/stability extracts like rosemary, annatto and paprika — functional ingredients that extend shelf life, boost flavor and appearance. In plain terms, this is a highly processed microwave popcorn product built for convenience and consistent flavor rather than minimalist ingredient purity. Sensory details: when popped it emits a rich, buttery aroma, yields light, fluffy kernels with a slightly oily mouthfeel and a savory, salty finish; the ritual involves tearing open the hot bag, tossing into a bowl, and sharing during a movie or party. The box calls out multiple servings, reinforcing a communal, easy-snack image for casual gatherings and quick at-home treats. ## Diet flags - Vegetarian - Gluten-free ## Nutrition - **Serving size:** 2.0 - **Servings per container:** 3.5 - **Calories:** 130 - **Total fat:** 8g (10% DV) - **Saturated fat:** 4g (20% DV) - **Sodium:** 270mg (12% DV) - **Total carbs:** 12g (4% DV) - **Dietary fiber:** 2g (7% DV) - **Protein:** 2g ## Ingredients Whole Grain Popcorn, Palm Oil, Salt, Natural Flavors (Including Milk), Rosemary Extract (for Freshness), Annatto (Color), Paprika Extract (Color). ## Flagged ingredients - **Palm Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Annatto** (additive): Artificial coloring ## Context tags - **Occasions:** movie-night, game-day-prep, road-trip - **Vibes:** nostalgic, indulgent, convenient, comforting ## FAQ ### Is the Double Butter popcorn healthy? Well, 'healthy' can be a bit of a moving target! The Double Butter popcorn is relatively low in calories at 130 per serving, and it’s made with whole grain popcorn, which is a plus. However, it does have 8 grams of total fat and 270 mg of sodium, so it's best enjoyed in moderation as a tasty treat rather than a health food staple. ### Is the Double Butter popcorn vegan? Nope, this popcorn isn’t vegan-friendly. It contains natural flavors that include milk, which means it’s off the table for anyone following a strict plant-based diet. But if you're just looking for a delicious snack, it might still fit into your lifestyle! ### Is the Double Butter popcorn gluten-free? Yes, you can pop that corn without worrying about gluten! It’s made with whole grain popcorn, which is naturally gluten-free, making it a great snack option for those with gluten sensitivities. Just double-check for any cross-contamination if you’re super sensitive! ### Does the Double Butter popcorn contain seed oils? Yes, it does contain palm oil, which is a type of seed oil. While palm oil often gets a bad rap for environmental reasons, it's worth noting that it’s a common ingredient in many snack foods. Just remember, moderation is key, and enjoying this popcorn occasionally is totally fine! ### Does the Double Butter popcorn contain artificial sweeteners? Nope, you won't find any artificial sweeteners here! This popcorn sticks to simple ingredients, so you can enjoy that buttery flavor without any of those sugar substitutes. It’s a nice change of pace if you’re trying to avoid those additives. ### Is the Double Butter popcorn high in sugar? Not at all! In fact, it’s low in sugar with no added sugars listed on the label. So if you’re looking for a crunchy snack that won’t send your sugar levels soaring, this popcorn fits the bill. ### What are healthier alternatives to the Double Butter popcorn? If you're on the lookout for healthier alternatives, think about air-popped popcorn with your own seasonings, like nutritional yeast or a sprinkle of sea salt. You could also try popcorn made with olive oil or coconut oil for a different flavor profile. But hey, everything in moderation, right? ### Can kids eat the Double Butter popcorn? Absolutely! Kids can enjoy this popcorn as a fun snack, especially for movie nights. Just keep an eye on portion sizes, as it does have some sodium and fat, but it's a tasty option for a treat! ### Is the Double Butter popcorn good for weight loss? It can be part of a weight loss plan, but context matters! At 130 calories per serving, it won’t break the calorie bank, but keep in mind the fat and sodium content. Pair it with healthier options like fruits or veggies for a balanced snack! ### Is the Double Butter popcorn ultra-processed? While it is processed, it's not what you'd call ultra-processed. The ingredients are relatively straightforward, with whole grain popcorn being the star. Just remember, it's still a snack food, so enjoy it as part of a balanced diet! ## Related products - [Quaker Quakes Rice Snacks, Creamy Ranch](https://supermarketpuzzle.com/product/quaker-quakes-rice-snacks-creamy-ranch-303-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/quaker-quakes-rice-snacks-creamy-ranch-303-oz - [Pringles Grab & Go Sour Cream & Onion Large](https://supermarketpuzzle.com/product/pringles-grab-go-sour-cream-onion-large-250-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pringles-grab-go-sour-cream-onion-large-250-oz - [Reeses PBC Thins Stand Up Bag](https://supermarketpuzzle.com/product/reeses-reeses-pbc-thins-stand-up-bag-737-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/reeses-reeses-pbc-thins-stand-up-bag-737-oz - [Tostitos Bite Size Rounds Party Size](https://supermarketpuzzle.com/product/tostitos-bite-size-rounds-party-size-17-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/tostitos-bite-size-rounds-party-size-17-oz - [Nabisco Triscuit Family Size Crackers, Reduced Fat](https://supermarketpuzzle.com/product/triscuit-nabisco-family-size-crackers-reduced-fat-1150-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/triscuit-nabisco-family-size-crackers-reduced-fat-1150-oz - [Herrs Pretzel, Rods Canister](https://supermarketpuzzle.com/product/herrs-herrs-pretzel-rods-canister-27-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/herrs-herrs-pretzel-rods-canister-27-oz - [Stacys Pita Chips Tomato & Basil](https://supermarketpuzzle.com/product/stacys-stacys-pita-chips-tomato-basil-733-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/stacys-stacys-pita-chips-tomato-basil-733-oz - [Utz Multigrain Sourdough Pretzels](https://supermarketpuzzle.com/product/utz-multigrain-sourdough-pretzels-14-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/utz-multigrain-sourdough-pretzels-14-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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