Polar Seltzer, Plain

Polar Seltzer, Plain is presented as a simple, heritage sparkling water that leans on purity and effervescence rather than added flavors or sweeteners. You would typically find it in the beverages aisle, in the sparkling water or bottled water section near other seltzers, mixers, tonic waters, and flavored sparkling waters; larger-format bottles often sit on lower shelving or in beverage fridge bays for grab-and-go. It fits a wide range of shopping occasions from grocery runs for pantry basics to post-workout pickup or road-trip stocking. The brand positions itself as a family-made, craft-minded option with a long history; marketing evokes tradition, clean ingredient lists, and premium tiny bubbles aimed at adults who favor simple, refreshing hydration over sugary sodas. Labels emphasize health halos such as no sweeteners, no sodium, and triple-filtered local water, and the package copy highlights natural sourcing and long-lasting carbonation; there is no organic certification and no child-directed branding. In plain language the product undergoes minimal processing: municipal or spring water is filtered and carbonated under pressure, then bottled. Sensory notes focus on crisp, dry mouthfeel and persistent tiny bubbles that tingle the palate; the ritual is straightforward—chilled, unsweetened refreshment served from a tall 33.8 fl oz bottle with a screw cap into a glass with ice or as a mixer for cocktails. Its story in American grocery culture is the practical, slightly upscale alternative to plain water and to flavored or sugary carbonated beverages.