Polar Seltzer, Lemon

Polar Seltzer Lemon is a crisp, no-calorie sparkling water offered in a 33.8 fl oz bottle that sits in the bottled water and sparkling beverage aisle, often near other flavored seltzers, tonic waters and cocktail mixers. You’ll also find it chilled in refrigerated coolers by craft sodas and mixology ingredients at grocery stores that emphasize premium beverage lines. It’s positioned for everyday refreshment—people buy it on grocery runs for at-home hydration, to liven up brunch and dinner tables, or to use as a mixer for cocktails. The brand leans on New England heritage and artisanal craft, evoking an old-fashioned, family-owned company with a modern premium vibe; the target demographic skews adult, health-conscious, and brand-loyal consumers who value clean labels and heritage. Packaging and label language emphasize “natural flavors,” “triple-filtered,” and “no sodium or sweeteners,” creating a strong health-halo that reads as simple and wholesome; there is no organic certification and no child-focused branding. In plain processing terms, this is filtered, carbonated water with concentrated natural flavor extracts added—an industrially produced but simple beverage. Sensory notes: very fine, persistent bubbles, a light lemon aroma without sweetness, and an extremely dry, crisp mouthfeel. The ritual is casual and frequent—pulled from the fridge for a solo glass, poured over ice at brunch, or used as a mixer for spritzes. The bottle’s size makes it suitable for family use or for keeping in the fridge as a go-to zero-calorie option.