Pero Vegetable Slaw

Pero Family Farms Vegetable Slaw is a 12 oz microwaveable pouch of ready-to-use shredded green cabbage, red cabbage, broccoli and carrots positioned as a quick, healthy side for today's time-pressed shopper. You’d typically find it in the refrigerated produce section alongside other bagged salads, pre-cut vegetables, coleslaw kits and steam-in-bag vegetable mixes, often on a shelf or gondola near prepared salad dressings and rotisserie chickens. It reads like a family-farm story—"Sustainable farming since 1908"—and the pack leans into a wholesome, all-American image aimed at busy families, single professionals and health-conscious cooks who value convenience and recognizable ingredients. Label claims are simple and consumer-friendly: “New! Healthy side dish! Washed & ready to use.” There’s a subtle “natural” halo from the plain ingredient list and farm provenance, but no organic seal is displayed. Processing is straightforward and minimal—vegetables are washed, cut and packaged into a microwaveable steam bag—so it lives closer to fresh produce than to prepared meals. Sensory details: the mix offers a crunchy, fibrous texture from shredded cabbage, sweet bursts from diced carrots and tender broccoli florets that soften to a crisp-tender bite when steamed; color contrast (green, purple, orange) reinforces freshness on plate. Rituals around this product are pragmatic—grab from fridge, slit or steam the bag for a few minutes, toss with dressing or use as a slaw topping for sandwiches, tacos and BBQs. The back-of-pack recipe and website links nudge shoppers to integrate it into simple, homecooked occasions.