Pataks Simmer Sauce, Tikka Masala Curry, Medium

Patak's Tikka Masala Simmer Sauce (15 oz) sits on the international foods or ethnic aisle of a typical American supermarket, shelved alongside other curry sauces, jarred pastes, chutneys and Asian simmer sauces. The jar is branded with bold, warm colors and a serving suggestion photo — an approachable cue for shoppers looking for familiar Indian flavors without hunting specialty ingredients. Shoppers often grab it during quick grocery runs, weeknight shopping trips, or when planning a simple dinner for friends who want flavorful food with minimal effort. The product is positioned as a convenient, crowd-pleasing shortcut to an iconic restaurant-style curry, appealing to busy home cooks, young professionals, and families who value “authentic-ish” flavors without long preparation. Label characteristics emphasize ease ("simmer sauce"), heat level (“Medium”), and appetizing imagery; there is no organic certification listed, and the ingredient list includes dairy and industrial additives rather than “all-natural” or organic claims. In plain language, this is an industrially prepared jarred sauce made to be finished at home rather than built from raw spices — it blends real ingredients (tomato, yogurt, cream, spices) with modified starches, concentrates and colorants to stabilize texture and shelf life. Sensory notes: warm orange-red color, creamy tomato base, a medium, slightly smoky-spiced aroma (paprika, cumin, turmeric), and a smooth, clingy texture that coats chicken or vegetables. Rituals around use are simple — pour into a skillet with cooked protein or vegetables, simmer to meld flavors, and serve over rice for a fast, comforting meal.