Panera Bread Coffee Dark Roast Ground

Panera Bread Coffee Dark Roast Ground (12 oz) reads like a familiar morning companion on the grocery shelf: you’ll typically find it in the coffee and tea aisle, shelved alongside other grocery-store roasts, single-origin options, coffee pods, filters and basic brewing accessories. Packaged as a 12-ounce ground roast, the label leans on café provenance—“Bakery-cafe blend,” “100% Arabica,” and language about being carefully sourced and expertly roasted—positioning it as a step up from supermarket commodity blends but accessible compared with specialty micro-lot brands. It fits naturally into weekly grocery runs for households that drink coffee daily and into quick-stock trips before guests arrive or weekend brunches. Marketing targets the coffee routine—busy professionals, parents juggling mornings, and anyone seeking a dependable, bold cup with a dark chocolate finish. The label highlights “100% Arabica” and artisanal roasting notes, creating a mild health or quality halo without making organic or fair-trade claims; there’s no kid-focused branding, and no nutrition or wellness certifications are presented. In processing terms this is a minimally processed product: green beans roasted and ground to be brewed at home. Sensory cues emphasize a full-bodied, robust mouthfeel and a rich, slightly bitter dark-chocolate finish; aroma is toasted and smoky. Use rituals include drip coffeemakers, pour-over or French press brewing before breakfast or during a mid-morning break; packaging is a small retail bag meant to be opened and dispensed into a filter. Culturally, it sits between everyday convenience and café-style comfort, echoing Panera’s bakery-café identity for home coffee drinkers.