Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

One Protein Bar Cinnamon Roll Wrap 1 Count
Cereal & Breakfast
📊 NOVA 4🌾 Gluten-Free

One Protein Bar Cinnamon Roll Wrap 1 Count

ONE
2.12 oz
Available at Foodtown
230
Calories
20g
Protein
1g
Sugars
160mg
Sodium
5g
Fiber
60
Ingredients

What You Should Know

ONE Protein Bar Cinnamon Roll Wrap is a single-serve, shelf-stable protein bar presented in a glossy foil/plastic wrapper and sized to be grabbed at checkout or from the nutrition bar aisle. You'd typically see it on racks with other protein and meal-replacement bars, often near sports nutrition, energy bars, and sometimes adjacent to the candy and bakery snacks. It fits into grocery trips where shoppers want a quick, portable bite — post-workout refueling, a coffee-run add-on, a protein boost between meetings, or a grab-and-go breakfast for busy mornings. The ONE brand positions itself at the intersection of fitness and indulgence: gym-goers and millennial/Gen Z shoppers who track macros but still crave dessert-like flavors. Marketing emphasizes high protein (20 g), low sugar (1 g), and certified gluten-free status, creating a health-halo despite the candy-bar style indulgence. There are no organic or whole-food claims; instead you’ll see “high protein,” flavor names, and bright, modern packaging. In plain terms, this product is highly processed — it contains isolated proteins, sugar alcohols, bulking fibers, emulsifiers, flavorings, and refined vegetable oils. Sensory experience is dense and chewy with a soft, candy-like mouthfeel, a sweet cinnamon bakery note, and a slightly cooling sugar-alcohol aftertaste; texture is similar to a nougat-wrapped or frosting-coated bar. Rituals around this product are pragmatic and hedonistic: unwrapping it after a workout, tucking one into a gym bag, or using it as a small, indulgent reward during a long commute. Its convenience and dessert promise help it sit comfortably in American grocery culture as a performance-snack that feels like a treat.

Nutrition Facts

Serving Size: 1.0
Servings per Container: 1
Calories230
% Daily Value*
Total Fat9g12%
Saturated Fat7g35%
Cholesterol10mg3%
Sodium160mg7%
Total Carbohydrate23g8%
Dietary Fiber5g18%
Total Sugars1g
Protein20g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

Protein, Blend, (Milk, Protein, Isolate,, Whey, Protein, Isolate),, Vegetable, Oil, Blend, (Palm,, Palm, Kernel),, Isomalto-Oligosaccharides, (Vegetable, Source),, Vegetable, Glycerin,, Maltitol,, Polydextrose,, Soluble, Vegetable, Fiber,, Sunflower, Seed, Butter,, Whey, Protein, Concentrate,, Natural, Flavors,, Soy, Lecithin, (an, Emulsifier),, Cinnamon,, Maltodextrin,, Sea, Salt,, Tapioca, Starch,, Nonfat, Dry, Milk,, Distilled, Monoglycerides,, Sucralose,, Calcium, Carbonate,, Cocoa, Powder, (Processed, with, Alkali), and, Paprika, Extract, (for, Color)..

Flagged Ingredients:

  • Sunflower - Seed oil high in omega-6 fatty acids
  • Soy Lecithin - Processed emulsifier
  • Distilled Monoglycerides - Processed emulsifier
No Seed OilNo Emulsifier

Dietary Labels

This product is not vegan, is gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

Contains multiple industrial ingredients and additives (isolated proteins, maltitol, sucralose, polydextrose, emulsifiers, flavorings, refined vegetable oils) and is formulated rather than whole-food based, which aligns with NOVA group 4 (ultraprocessed).

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about One Protein Bar Cinnamon Roll Wrap 1 Count

The Cinnamon Roll Wrap can be considered a healthy option for a protein boost, especially if you're looking for a quick snack. With 20 grams of protein and 5 grams of fiber, it can help keep you full and satisfied. However, it does contain some processed ingredients, so it’s best enjoyed as part of a balanced diet rather than a meal replacement.

Perfect For

post-workout
road-trip
back-to-school

Vibe:

indulgentconvenientpracticalcomforting
$NaN
per package