Oikos Protein Strawberry

Oikos Protein Strawberry is a single-serve, spoonable high-protein yogurt-style cup you’ll find in the refrigerated dairy aisle alongside Greek yogurts, protein yogurts, and grab-and-go dairy snacks. Packaged in a 5.3 oz plastic cup with a foil lid, it sits near other adult-focused yogurt variants (Oikos Triple Zero, Oikos Blended) and refrigerated protein drinks. This product is aimed at busy, fitness-minded shoppers who want a quick, portable protein boost — commuters, gym-goers, and parents grabbing a fast snack between errands. The brand leans into performance and empowerment messaging (“Pro,” “Stronger Makes Everything Better”), positioning it as a healthier, no-added-sugar adult snack rather than a child-focused treat. Label calls outs — 20 g protein, 0 g added sugar, vitamin D and calcium, and “yogurt cultures” — create a health-halo that emphasizes completeness and convenience; there is no organic or natural-certification seal and marketing targets adults rather than kids. In plain processing terms, the cup is made from ultra-filtered milk and added protein and stabilizers, so it’s more processed than plain yogurt. Sensory notes: thick, creamy texture with a smooth, slightly dense mouthfeel from added whey and cream; a mild strawberry flavor that’s sweetened with stevia and rounded by "natural flavors" and a hint of fruit color from vegetable juice concentrate. Rituals include eating straight from the cup as a post-workout snack, tossing it into a lunchbox, or topping with fresh fruit or granola at a desk. Shelf-stability is limited — it must stay refrigerated and is enjoyed cold and immediate.