Oikos Protein Mixed Berry

Oikos Protein Mixed Berry (5.30 oz) is a spoonable, single-serve dairy snack sold in the refrigerated yogurt aisle alongside Greek yogurts, high-protein cups, and grab-and-go breakfast items. You’ll usually find it stacked near other Oikos lines, protein yogurts, and refrigerated adult snacks rather than the kids’ colorful shelf. It’s positioned for busy, health-conscious adults — gym-goers, commuters, and time-strapped parents — with marketing that emphasizes strength, protein content (20 g per cup), zero added sugar, and bone-health nutrients like vitamin D and calcium. The label leans into a “better-for-you” health halo: terms like “ultra-filtered,” “0g added sugar,” and visible protein claims are front-and-center; there’s no organic certification or child-focused cartooning, and sweetness comes from stevia rather than sugar or artificial sweeteners. In processing context, this product is an industrially formulated dairy snack: ultra-filtered milk, added whey protein, stabilizers (tapioca starch), natural flavors, and a preservative are used to deliver consistent texture and shelf life. Sensory experience is dense and creamy — thicker than regular yogurt, spoonable like a dessert cup, with a tang from yogurt cultures and a mixed-berry flavor delivered as a smooth fruit swirl rather than whole fruit pieces. Packaging is a small plastic cup with a foil seal, convenient for on-the-go rituals: post-workout refuel, tossed into a lunch bag, or eaten straight from the fridge as a midafternoon pick-me-up. It occupies a cultural niche as a practical, protein-forward snack that reads as active and functional in American grocery culture.