Dannon Oikos Triple Zero Greek Nonfat Yogurt, Vanilla

Oikos Triple Zero Nonfat Vanilla is a single-serve Greek yogurt cup positioned as a high-protein, low-fat snack for busy, health-minded shoppers. You'd find it in the refrigerated dairy aisle in the Greek yogurt/protein yogurt section, stacked near other Oikos varieties, high-protein cups and nearby cottage cheeses or yogurt-based snacks. It reads like a fitness-friendly option on shelf tags — “0% fat,” “0g added sugar,” and “15g protein” are prominent on the lid. Occasions for purchase include quick breakfasts, post-workout refueling, or packing into an office lunchbox; shoppers also grab it for meal-prep routines and on-the-go mornings. Brand positioning leans into athletic, aspirational culture: Dannon markets Oikos Triple Zero to adults seeking muscle-friendly, convenient nutrition — think gym-goers, commuters, and busy parents who value protein and simple macros. The label leans on health halos and “natural” cues: claims of zero added sugar, natural flavors, and no artificial sweeteners are front-and-center, but there’s no organic certification and the presentation is modern rather than child-focused. Processing context: this is a packaged flavored Greek yogurt with added ingredients and stabilizers that differentiate it from plain strained yogurt. Sensory details: the texture is thick and creamy with the dense mouthfeel of strained Greek yogurt, a mildly tangy dairy base and a rounded vanilla sweetness with a subtle cooling note from stevia. Packaging is a 5.3 oz plastic cup with a foil lid — designed for single-serve convenience — often eaten straight from the cup or topped with fruit or granola as part of a quick snack ritual.