Ocean Spray Cran Rasp Juice 100%

Ocean Spray Cran Rasp Juice 100% (64 fl oz) sits on the supermarket juice aisle alongside other 100% fruit juices, juice blends and cocktail mixers — often on a shelf near refrigerated cocktail mixers or in the ambient juice bay, above single-serve bottles and beside other Ocean Spray blends. It’s pitched for family kitchens and casual entertaining: a pantry-ready, pour-and-serve option for weekend brunch mimosas, mocktails, game-day hydration or a quick juice glass with dinner. The brand leans on coastal Americana and cranberry-farm heritage, positioning this as the bold, tart member of the Ocean Spray co-op story; marketing skews to adults who want a “natural” fruit-forward choice but also appeals to parents looking for familiar, family-friendly beverages. The label leans on health halos — “100% Juice,” “no added sugar,” “100% recommended daily value of vitamin C,” and “1 cup fruit per 8 fl oz” — while not claiming organic certification. Bright red-pink graphics and playful fruit imagery make it approachable rather than kid-targeted branding. In plain processing context: the product is reconstituted from fruit concentrates and contains small added ingredients like ascorbic acid, natural flavor, vegetable concentrate for color and fumaric acid. Sensory notes: a clear, deep cranberry-raspberry hue with a crisp, tart-sweet profile, low viscosity and little pulp; served chilled over ice or used as a mixer in cocktails and mocktails. The ritual is simple — pour from a tall plastic bottle with a screw cap into a glass, splash into a shaker, or add to a brunch pitcher — a convenient way to add bright, fruit-driven flavor to everyday and celebratory moments.