# Kellogg's Nutri Grain Breakfast Bars, Soft Baked, Blueberry > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Nutri-Grain - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 10.40 oz - **Human page:** https://supermarketpuzzle.com/product/nutri-grain-kelloggs-nutri-grain-breakfast-bars-soft-baked-blueberry-1040-oz - **Slug:** `nutri-grain-kelloggs-nutri-grain-breakfast-bars-soft-baked-blueberry-1040-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains refined flours and multiple added sugars, syrups, emulsifiers, stabilizers, modified starches and isolated ingredients plus vitamin fortification — a formulation characteristic of ultraprocessed foods (NOVA 4). ## Review Kellogg's Nutri-Grain Soft Baked Blueberry breakfast bars are the grab-and-go archetype of American morning convenience. You'd spot a box on the breakfast/snack aisle near granola bars, toaster pastries and single-serve cereals, often merchandised beside kids' snacks and lunchbox staples. Packaged as individual foil-wrapped bars inside a cardboard box, they read like an easy solution for rushed mornings: a soft, slightly chewy whole-grain crust with a sweet, syrupy blueberry center. Sensory notes include a tender, cake-like crumb flecked with oats and a sticky, jammy filling that delivers bright fruity sugar up front and a subtle wheat aroma in the background. Rituals around the product are familiar — slipped into a backpack for back-to-school, tossed into a gym bag for a quick post-run nibble, or paired with coffee at a commuters' breakfast stop. Brand positioning leans on family-friendly nostalgia and practicality: Nutri-Grain markets wholesome-sounding messages (10g whole grains, added vitamins and minerals, no high fructose corn syrup) to appeal to parents seeking balance between nutrition and convenience, while packaging and flavors target kids and busy adults alike. Label characteristics include health-halo cues (whole grains, added vitamins and minerals) and phrases like “made with” or “no HFCS,” but the product is not organic and features “natural flavor” among many ingredients. In processing context, these bars are a highly manufactured bakery product containing refined flours, syrups, emulsifiers and stabilizers — engineered for texture, shelf life and uniform taste rather than minimal processing. Overall they occupy a comforting, convenient niche in American grocery culture. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 1 - **Servings per container:** 8 - **Calories:** 130 - **Total fat:** 3.5g (4% DV) - **Saturated fat:** 0.5g (3% DV) - **Sodium:** 120mg (5% DV) - **Total carbs:** 25g (9% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 13g - **Added sugars:** 12g (24% DV) - **Protein:** 2g ## Ingredients Ingredients: Crust: Whole Grain Oats, Whole Wheat Flour, Soybean Oil, Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Thiamin Mononitrate, Riboflavin, Folic Acid), Fructose, Sugar, Dextrose, Calcium Carbonate, Glycerin, Invert Sugar, Whey, Soluble Corn Fiber, Choline Bitartrate, Cellulose, Salt, Potassium Bicarbonate, Natural Flavor, Vitamin Mineral Blend (Salt, Niacinamide, Iron, Zinc Oxide, Vitamin D3, Vitamin B12, Thiamin Hydrochloride, Pyridoxine Hydrochloride, Riboflavin), Wheat Bran, Mono- & Diglycerides, Soy Lecithin, Wheat Gluten, Carrageenan, Guar Gum, Filling: Invert Sugar, Corn Syrup, Glycerin, Sugar, Blueberry Puree Concentrate, Modified Food Starch, Sodium Alginate, Natural Flavor, Citric Acid, Sodium Citrate, Vegetable Juice (Color), Methylcellulose, Calcium Phosphate, Lemon Juice Concentrate, Apple Juice Concentrate. ## Flagged ingredients - **Soybean Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Mono- & Diglycerides** (emulsifier): Processed emulsifier - **Soy Lecithin** (emulsifier): Processed emulsifier ## Context tags - **Occasions:** back-to-school, road-trip, weekend-brunch - **Vibes:** convenient, nostalgic, comforting ## FAQ ### Is Nutri-Grain Breakfast Bars healthy? Well, 'healthy' can be a bit subjective! Nutri-Grain Breakfast Bars are a convenient option, especially for a quick breakfast on the go. They do contain added sugars and are not particularly high in fiber or protein, so while they can fit into a balanced diet, they may not be the best choice if you're looking for a nutrient-dense breakfast. ### Are Nutri-Grain Breakfast Bars vegan? Nope, these bars are not vegan. They contain whey, which is a dairy product, so if you're avoiding animal products, you might want to look for a different snack that fits your lifestyle. ### Are Nutri-Grain Breakfast Bars gluten-free? Sadly, these bars are not gluten-free. They contain both whole wheat flour and wheat bran, which means they’re off the list for anyone with gluten sensitivities or celiac disease. But hey, there are plenty of gluten-free options out there! ### Do Nutri-Grain Breakfast Bars contain seed oils? Yes, they do contain soybean oil, which is classified as a seed oil. Seed oils can be a bit controversial, but they’re commonly used in processed foods for texture and shelf stability. If you're trying to avoid them, you might want to consider other snack options. ### Do Nutri-Grain Breakfast Bars have artificial sweeteners? Nope, you won’t find any artificial sweeteners in these bars. They rely on sugars like fructose and corn syrup for sweetness, so you can enjoy a more natural flavor profile without the chemical aftertaste of artificial substitutes. ### Are Nutri-Grain Breakfast Bars high in sugar? They do have a fair amount of sugar, with 13 grams per bar, which is about a third of the daily recommended limit for added sugars. So while they're not exactly a sugar bomb, if you're watching your sugar intake, it’s worth keeping an eye on how often you indulge. ### What are healthier alternatives to Nutri-Grain Breakfast Bars? If you're looking for something a bit healthier, consider whole fruit, yogurt with granola, or homemade oat bars where you can control the ingredients. There are also brands that offer lower-sugar or higher-fiber options that might be more up your alley! ### Can kids eat Nutri-Grain Breakfast Bars? Absolutely! These bars can be a quick and tasty snack for kids, especially when you're in a rush. Just keep in mind that they should be part of a balanced diet, so pairing them with some fruit or a protein source is always a good idea. ### Are Nutri-Grain Breakfast Bars good for weight loss? While they can be a convenient snack, they might not be the best choice for weight loss. With added sugars and lower fiber content, they may not keep you feeling full for long. Opting for more nutrient-dense snacks might be a better strategy if you're watching your weight. ### Are Nutri-Grain Breakfast Bars ultra-processed? Yes, these bars are considered ultra-processed due to their long list of ingredients, including additives and refined sugars. While they’re certainly convenient, they don’t fall into the 'minimally processed' category, so it’s good to enjoy them in moderation alongside whole foods. ## Related products - [Kelloggs Special K Red Berries Family Size](https://supermarketpuzzle.com/product/special-k-kelloggs-red-berries-family-size-1560-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/special-k-kelloggs-red-berries-family-size-1560-oz - [Kodiak Cakes Maple Brown Sugar Protein-Packed Instant Oatmeal](https://supermarketpuzzle.com/product/kodiak-cakes-maple-brown-sugar-protein-packed-instant-oatmeal-1058-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/kodiak-cakes-maple-brown-sugar-protein-packed-instant-oatmeal-1058-oz - [Cascadian Farm Organic Cereal, Hearty Morning Fiber](https://supermarketpuzzle.com/product/cascadian-farm-organic-cereal-hearty-morning-fiber-1460-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cascadian-farm-organic-cereal-hearty-morning-fiber-1460-oz - [Bob's Red Mill Gluten Free Oatmeal Cup, Apple and Cinnamon](https://supermarketpuzzle.com/product/bobs-red-mill-gluten-free-oatmeal-cup-apple-and-cinnamon-236-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/bobs-red-mill-gluten-free-oatmeal-cup-apple-and-cinnamon-236-oz - [Nature Valley Granola Bars, Value Pack, Crunchy Oats 'n Honey](https://supermarketpuzzle.com/product/nature-valley-granola-bars-value-pack-crunchy-oats-n-honey-1788-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nature-valley-granola-bars-value-pack-crunchy-oats-n-honey-1788-oz - [Bear Naked Granola Cereal, Whole Grain Granola, Breakfast Snacks, Banana Nut Blend, 12oz Bag (1 Bag)](https://supermarketpuzzle.com/product/bear-naked-granola-cereal-whole-grain-granola-breakfast-snacks-banana-nut-blend-12oz-bag-1-bag-12-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/bear-naked-granola-cereal-whole-grain-granola-breakfast-snacks-banana-nut-blend-12oz-bag-1-bag-12-oz - [Nature Valley Granola Bars, Trail Mix Fruit & Nut](https://supermarketpuzzle.com/product/nature-valley-granola-bars-trail-mix-fruit-nut-740-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nature-valley-granola-bars-trail-mix-fruit-nut-740-oz - [Purely Elizabeth Cookie Granola Chocolate Chip](https://supermarketpuzzle.com/product/purely-elizabeth-cookie-granola-chocolate-chip-11-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/purely-elizabeth-cookie-granola-chocolate-chip-11-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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