Numi Organic Tea, Jasmine Green

Numi Organic Tea, Jasmine Green is the kind of product you find tucked in the tea and coffee aisle of a natural foods or mainstream supermarket — shelved beside other organic and fair-trade teas, artisanal honey, loose-leaf tins and ceramic infusers. The 18-count boxed bags read as a premium, ethical choice aimed at shoppers who prioritize provenance and sustainability: single-origin Jiangxi green tea, Fair Trade and organic certifications, and B Corp/ carbon partner badges. It fits morning routines, quiet afternoon breaks and leisurely weekend brunches where a light, fragrant cup complements pastries or dim sum; it also travels well for office tea breaks or a calming post-work ritual. Brand positioning leans into conscious-consumer culture — siblings-turned-founders storytelling, social impact claims, and environmental savings figures — appealing to millennial and Gen X buyers who value transparency, craft and global stewardship. The label is heavy on "natural" and health-halo language: organic, fair trade, "all real ingredients," and requests to recycle; there is no child-focused branding or sugary health claims. Processing context: this product is made from minimally processed, dried green tea leaves that have been scented with organic jasmine flowers (scented three times), then portioned into tea bags — a simple culinary processing rather than industrial reformulation. Sensory details include a pale, green-yellow infusion, a floral jasmine aroma that rises on the first inhale, and a smooth, slightly grassy mouthfeel with low astringency. Packaged as 18 single-use tea bags in a recyclable box, it invites a small daily ritual of steeping 2–3 minutes in hot water, or brewing and chilling for a delicate iced tea.