Numi Organic Tea, Gunpowder Green

Numi Organic Tea, Gunpowder Green is a small-box staple you’ll find in the tea and coffee aisle, shelved alongside loose-leaf and specialty tea bags and often near organic and fair-trade beverages. Shoppers reach for it when loading a pantry for calm mornings, weekend brunches, or quiet afternoon rituals. The brand positions itself as artisanal and ethically minded—appealing to sustainably conscious, health-aware consumers who value provenance, fair wages, and eco-friendly packaging as much as flavor. Label cues are overt: USDA Organic, Fair Trade Certified, Non-GMO Project verified, Certified B Corporation and carbon-neutral claims create a strong ‘natural’ and ethical health halo without child-focused branding or flashy indulgence language. Processing context is simple and transparent: single-ingredient dried green tea leaves that have been rolled into full-leaf pearls and packaged for home steeping, a minimally processed plant product. Sensory notes emphasize a smooth, full-bodied cup with gently roasted, slightly vegetal and smoky accents typical of gunpowder teas; the texture is dry, tightly rolled pearls that unfurl in hot water. Packaging is a recyclable carton of 18 counted tea sachets or bags—compact, shelf-ready, and intended for single-cup steeping or pot service. Ritual use is deliberate and calming: measured leaves or a sachet, near-boiling water, a short steep, sipped plain or with a touch of honey; it fits into workplace breaks, at-home wellness routines, and small-host gatherings. In American grocery culture it reads as a trustworthy, ethical everyday tea for people who want authenticity and sustainability in a convenient format.