New England Coffee Coffee, Captain Griswold, Dark Roast 10 oz

New England Coffee — Captain Griswold Dark Roast (10 oz) arrives on shelves in the coffee & tea aisle, typically displayed alongside other whole‑bean and ground dark roasts, near filters, single‑serve pods, creamers and breakfast staples. Packaged in a small 10‑ounce valve‑sealed bag, its label leans on New England heritage and artisanal roasting: “Small company — big coffee,” “100% Arabica,” and a Sustainable Cup Project callout. The brand leans into a patriotic, old‑world story—evoking colonial Boston and a seafaring captain—aiming at shoppers who appreciate tradition, bold flavor, and a craft narrative rather than flashy health claims. You won’t find kid‑targeted graphics or organic certification on this pack; the product emphasizes single‑ingredient purity and sustainability messaging rather than “natural” or nutrition halos. In plain processing terms it’s roasted coffee: green Arabica beans transformed by heat, packaged to preserve aroma. Sensory cues are prominent on the label—notes of soft molasses, dark chocolate and raisin—suggesting a full‑bodied, slightly syrupy mouthfeel, pronounced aroma and lingering bittersweet finish typical of dark roasts. Ritual use is classic: a morning drip pot, French press, or single‑cup brewer, often part of a household’s daily routine or a traveler’s thermos on the go. It fits grocery trips for morning staples, weekend brunches, or when shoppers seek an affordable, robust roast with a story. The overall tone is comforting, heritage‑driven, and practical—an every‑day dark roast for those who prize bold flavor and a traditional American coffee identity.